Dental Marketing Plan, Dental Marketing System

Dentists should avoid this common practice management marketing lie…

As a dentist, you have enough to worry about running your practice and providing quality patient care.  The last thing you need is someone selling you a false promise of an all-in-one marketing solution that will help you attract, convert, and retain patients.  Unfortunately, many practice management software companies make this claim, leaving dentists disappointed and falling behind their competition.  This blog post will reveal the truth behind these so-called all-in-one solutions and offer practical advice on marketing your dental practice effectively.

The Problem with All-in-One Solutions: 

Many practice management software companies tout their solutions as an all-in-one solution for managing and marketing your dental practice.  They promise to handle everything from appointment scheduling and billing to patient communications and marketing.  While these solutions may help manage the day-to-day operations of your practice, they fall short in marketing.

Here’s why practice management software falls short in marketing:

  • Limited capabilities: Practice management software is not designed for marketing.  It may have some basic features like email and text message templates, but these are not nearly as powerful as dedicated marketing agencies specializing in dental marketing.
  • All in one solutions are like juggling elephantsOutdated techniques: Many of these all-in-one solutions rely on outdated marketing techniques like print ads and direct mail.  These methods may have worked in the past, but they are no longer effective in today’s digital age.
  • Lack of expertise: Practice management software companies are rarely experts in marketing.  They may have some knowledge but are not as well-versed in the latest marketing trends and techniques as a dedicated marketing agency.
  • Cookie-Cutter approach: Cookies are for eating, not for marketing. More often than not, these solutions heavily leverage templated solutions to keep their costs down. They frame it as using proven techniques, but often it’s simply a shortcut to poor results.
  • Strategy Gap: Rarely do these all-in-one solutions provide a strategic marketing plan customized for your practice, your geographic location, and your current growth stage. If you fail to plan, you plan to fail.

Why Google Rankings Matter: 

One of the most critical areas where practice management software falls short is its ability to help you improve your Google rankings.  Google is the most widely used search engine in the world, and having a high ranking on Google can make a massive difference in the number of patients you attract.  Unfortunately, practice management software is not designed to help you improve your rankings and requires a multi-disciplinary approach to move the needle effectively.

  • Search Engine OptimizationLack of SEO capabilities: Practice management software does not have the necessary SEO tools and capabilities to help you improve your rankings.  They may have some basic SEO features, but they are not nearly as powerful as dedicated SEO agencies with deep expertise in this area.
  • No ongoing SEO support: Many practice management software companies do not offer ongoing SEO support.  This means that once you’ve set up your website, you’re on your own when it comes to improving your rankings.
  • No Google My Business optimization: Google My Business is a powerful tool for local businesses, but practice management software cannot optimize your listing.

The Solution – Get Dedicated Expert Dental Marketing Support: 

A Dedicated Marketing Agency If you want to market your dental practice effectively, you need to work with a dedicated marketing agency.  A good agency will have the expertise and tools to help you attract, convert, and retain patients.  They will also be able to help you improve your Google rankings and optimize your Google My Business listing.

  • Customized marketing strategy: A dedicated marketing agency will work with you to develop a customized marketing strategy tailored to your practice’s specific needs.
  • Ongoing support: A good agency will provide ongoing support and adjust your strategy and marketing engine as needed.
  • Latest marketing techniques: A dedicated marketing agency will stay up to date on the latest marketing trends and techniques, ensuring that your practice always uses the most effective methods.


In conclusion, while practice management software may seem like an all-in-one solution for managing and marketing your dental practice, it falls short in marketing.  These software companies often make promises they cannot fulfill or, at the very least, create unrealistic expectations. Dentists who choose this approach may fall behind their competition, especially in Google rankings.  And let’s be honest, it’s the results you care most about, but the promises of increased savings lure many dentists.  But increased savings with poor results hurt your practice in the long run.  Remember, good marketing is a revenue generator, not an expense.  Dental marketing, when done right, will attract more ideal patients, retain existing patients, and ultimately grow your practice.

schedule a dental marketing discovery callIt is important to remember that practice management software (even with bolt-on services) is not designed for strategically marketing a dental practice and does not have the necessary capabilities, expertise, and support to help you improve your overall marketing and rankings. 

A dedicated dental marketing agency (like Dental Marketing Heroes) is the best solution for effectively marketing your dental practice and staying ahead of the competition.  Don’t be fooled by the practice management marketing lie; it cannot do everything you need from a marketing perspective; invest in a dedicated marketing agency to ensure the growth and success of your practice.

About the author

Ian Cantle is passionate about helping dental practice owners achieve their dreams by helping them systematically grow their practices, beat out the competition, and give back to their community. Ian is an author and expert in the fields of strategic marketing for local businesses, SEO (Search Engine Optimization), and Web Design. Want to discover the Dental Marketing Heroes difference, book a free discovery call or call us at 905-251-8178.

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