STRATEGIES DESIGNED TO CREATE A HEALTHY GROWING DENTAL PRACTICE
Get More Leads
You can't get more patients without getting more leads. Build the sequence of attraction that converts more website visitors into phone calls.
Win & Retain More Patients
Implement the strategies and tactics that turn interested prospects into patients. Then turn patients into raving fans.
Scale Up Your Practice
Our proven marketing systems grow practices by doing the right things at the right time so that your practice grows and grows.
We help dental practices grow exponentially by solving their marketing equation of strategy, tactics and technology, so that they can serve more patients and do more good in their community and beyond.
Do You Struggle With These Common Dental Marketing Issues (villains)?
Practice owners often share that they struggle with various marketing challenges. Marketing has become a highly complex ecosystem of interrelated and integrated strategies, tactics, and technologies. It's not surprising then that dentists and orthodontists who are focused on running their practices find marketing confusing, frustrating, and difficult. If you feel similarly you're not alone.
Just as you hire experts to do your accounting or legal work, it makes a lot of sense to hire experts to do your marketing. You may have already used marketing vendors that don't communicate well, don't share clear and concise reporting, and leave the owner feeling like they aren't sure what they're paying for or what the results are. Or maybe each vendor is working well but you're the glue and the director to keep it all moving seamlessly together.
Here are the most common dental marketing issues, see if they resonate with you:
Poor Return On Investment
Many practices invest in marketing but aren't seeing the bottom-line results that justify the expenditure.
Trouble Attracting New Patients
Where's your next patient coming from? A dependable funnel that delivers new leads and patients is vital to marketing success.
Increasingly Savvy Competition
Most dentists and orthodontists are facing increasing competition from other more marketing savvy practices.
Difficulty Managing Multiple Marketing Vendors
It can be challenging and time consuming to oversee multiple vendors and ensuring everyone's strategically working in the same direction.
Lack of Clarity on What's Working and What's Not
You can't fix what you can't track, and lack of quality data will poorly inform business decisions.
The Complexity of Marketing
Successful marketing requires the alignment of all strategies and tactics working together to achieve great results, yet it takes expertise.
IT DOESN'T HAVE TO BE THIS HARD. THERE'S A BETTER WAY!
You need to know that there's hope, there is a dental marketing agency that wants you to succeed and understands the importance of clear communication and equipping you to make smart marketing decisions for your practice. That's what we're all about, and we'd love to talk with you about how we can make marketing work for your practice today!
We'll take the time to understand your goals and long term aspirations for your practice, determine what's working and what's not, and show you the path to faster growth.
2
Implement The Proven Marketing System
Give your marketing a kick-start, get your marketing engine working for you and start attracting, retaining and getting more referrals of ideal patients. Boom!
3
Your Own Marketing Team
Every day we'll be working to help your practice gain greater exposure. We're here to support you. We'll continuously provide you with the next steps for growth.
"Owners who work with us comment on how easy we make the marketing process, and how powerful the results are!"
Click to play
Why Dental Marketing Heroes?
Hi, my name's Ian Cantle and I'm the founder of Dental Marketing Heroes. I started DMH after seeing and fixing the many problems dentists still have after working with underexperienced, ineffective, or unscrupulous marketers. But I wanted to do more than start a new marketing business, I wanted to create a mechanism for good. For the good of dentists and orthodontists, for the good of their communities, and for the impact they could have on the world if they could significantly grow their practices.
Our goal isn't just to empower good practices to be better marketers and thus grow their revenue (although that is part of the equation for sure). Our goal is to become your partner in growing your practice so that you can expand your reach to impact more individuals and families, and deeply enrich your communities.
Dental professionals are some of the most highly skilled, competitive and philanthropic people we know, and so are we. We know that if we help good people grow their practices, that their impact in the world will also grow. And that makes us all heroes!
"Ian and his team have helped us grow our practice and we are now experiencing the highest patient growth and revenue growth in our history.  Their strategic focus, the alignment of all our marketing efforts, and insightful reporting have made our marketing more effective, our growth faster, and it’s never been easier - because they do it all, and do it with excellence!"
Dr. Jesse Chai | Bradford Family Dentistry
”
"Working with Ian and his team has been an outstanding experience. From strategic planning to implementation, they make the process easy and effective. As far as online marketing is concerned, they're the best I've ever worked with."
Dr. Jake DaBell | DaBell Orthodontics
Are You A Dental Hero?
We're looking for Heroes! And that's why we carefully select the clients and practices we work with.
To become a client of Dental Marketing Heroes, you must be:
Known to offer excellent services and results
Looking to contribute meaningfully to your community
We offer exclusive geographic markets
Since we're going to help you dominate your local market, we offer help to only one practice within a geographical radius
Every day you serve individuals and families – they look to you for health, beauty and care for their wellbeing. With your practice at its best and with its most expansive reach, you are heroes to those individuals, families and your community. It's your expertise and care that make all the difference. It is our expertise and care that make all the difference too. Partnering with Dental Marketing Heroes will combine your superpower (Dental) with ours (Marketing), that makes us all Heroes!
Get your copy of the FREE eBook 7 Steps To Dental Practice Marketing Success
A Full Suite Of Dental Marketing Services To Grow Your Practice
You have better things to do than manage multiple marketing vendors! We offer all the marketing services under one roof with a unified strategic vision that produces great results.
Dental Marketing Catalyst Package
This 'done-for-you' marketing package incorporates the most vital marketing tactics under a cohesive marketing strategy and system. The results are astounding. This powerful systematic approach to dental marketing has produced Return on Investment ranging between 5X-10X for our clients with some as high as 30X.
The Strategy First Blueprint provides you with the much needed roadmap to ensure you're performing the marketing activities that will drive you to your growth objectives.
Discover the power of Dental SEO. Our customized SEO For Dentists Services perform the right activities to move you up to the first page of Google for the best keywords implemented by the Dental Search Engine Optimization Experts.
If you're website isn't driving new patients through your door than you need a new website. Not only to our websites look amazing, but they are designed to attract and convert visitors into patients.
Be where your customers and prospects are, it's a simple motto but challenging for most practices to do. We help you get social media right, making it easier for your team to get more followers and engagement.
Google ads are still the best paid advertising for dentists and orthodontists. When optimized it puts you in front of qualified buyers when they are looking for you. We create, manage, and optimize the campaigns for you!
Dental Marketing Audits and Extreme Reporting
One of the biggest challenges dental practitioners tell us about is knowing what marketing is working, and what's not working. Our experts don't just hand-off reports, we provide key insight analysis to help you make informed decisions.
A team of expert marketers focused on helping dentists and orthodontists grow their practices, increase the valuation, and achieve their personal goals to help the world.
search engine, marketing strategy, reputation management, web design, brand, search engine optimization, online advertising, patient, return on investment, digital marketing, investment, orthodontics, content creation, expert, lead generation, accessibility, revenue, marketing plan, reputation, visibility, strategy, search advertising, landing page, analytics, research, social media marketing, content marketing, cosmetic dentistry, influencer marketing, search engine results page, social media, all rights reserved, privacy policy, target audience, company, technology, dental marketing services, marketing for dentists, online dental marketing, dental marketing agencies, digital dental marketing, dental practice marketing, dental digital marketing, dental seo, dental marketing company, dental marketing agency, dental marketing, dental internet marketing, dental implant marketing, dental marketing videos, consultant, customer, customer service, video production, online and offline, email marketing, faq, understanding, cost, knowledge, copyright, testimonial, link building, sms, magazine, competition, pricing, automation, transparency, conversion rate optimization, pleasure, dental, marketing services, dental implants, marketing campaigns, dental marketing strategies, digital marketing services, promise, digital marketing experts, gilleard dental marketing, marketing agencies, marketing budget, method, web marketing, discovery call, program, prime dental, build, dental marketing expert, dental marketing ideas, marketing program, plan, dental practices, marketing agency, personal marketing, dental practice, dental marketing experts, pediatric dentistry, advertising campaign, periodontology, gift card, text messaging, pediatrics, dental marketing companies, direct mail, dental ppc, dental website design, ppc management, review management, local search, brand awareness, credibility, consumer, gift, prosthodontics, target market, risk, copywriting, landscape, practice management, confidence, toothbrush, business marketing, statistics, web presence, fee, social proof, user experience, storytelling, contract, button, new york city, dental care, marketing solutions, dental website, marketing team, smile dental, tough, dental social media, seo, dental marketing strategy, premier dentistry, marketing department, local seo, complete dental, workflow, motivation, productivity, dental marketing consultant, web development, skill, dental office, medical, marketing consultant, online marketing, digital marketing consultant, service marketing, marketing tasks, social media presence
Frequently Asked Questions
How do I assess a consultant's effectiveness?
To assess a consultant's effectiveness, focus on tangible results, alignment with your goals, clear communication, and the consultant's ability to adapt to your changing needs.
What are common dental practice marketing strategies?
Some common dental practice marketing strategies include search engine optimization (SEO), content marketing, social media marketing, email marketing, direct mail, and patient referral programs. These tactics can help attract new patients and retain existing ones.
How can a dental clinic increase patient acquisition?
A dental clinic can increase patient acquisition by implementing effective marketing strategies, such as improving their online presence, leveraging social media, and offering promotions or incentives to attract new patients.
What roles does a marketing consultant fulfill?
A marketing consultant helps develop and implement effective marketing strategies, analyze data, identify growth opportunities, and provide guidance to improve a business's marketing efforts and overall performance.
Can consultants improve online marketing efforts?
Yes, consultants can improve online marketing efforts by providing strategic guidance, analyzing data, and implementing proven tactics to enhance a business's digital presence and drive measurable results.
What metrics measure marketing success for dentists?
The key metrics for measuring marketing success for dentists include new patient acquisition, patient retention, average revenue per patient, patient referrals, and return on investment (ROI) from marketing campaigns.
How often should marketing strategies be revised?
Marketing strategies should be reviewed and revised on a regular basis, typically every 6-12 months, to ensure they remain relevant and effective in responding to changing market conditions, competitor actions, and customer needs.
What digital marketing trends impact dental clinics?
Digital marketing trends impacting dental clinics include increased focus on patient experience, rise of telemedicine, growth of social media marketing, and optimization for mobile devices.
How to balance traditional and digital marketing?
Balancing traditional and digital marketing involves strategically combining both channels to maximize reach and engagement. Integrate print, broadcast, and direct mail with a robust online presence, social media, and targeted digital campaigns for a comprehensive marketing strategy.
How to choose the right marketing agency?
Look for an agency with proven dental marketing expertise, transparent reporting, and a focus on delivering measurable results that align with your practice's objectives. Ensure clear communication and a collaborative partnership for long-term success.
What constitutes a successful marketing campaign?
A successful marketing campaign effectively targets the right audience, delivers a compelling message through the appropriate channels, and produces measurable results aligned with the organization's objectives.
How to gauge patient satisfaction with marketing?
Regularly gather patient feedback through surveys, reviews, and personal interactions to understand their satisfaction with your marketing efforts. Monitor metrics like website traffic, lead generation, and appointment bookings to assess the effectiveness of your marketing.
What should a dental marketing plan include?
A dental marketing plan should include strategies for patient acquisition, retention, and referrals, incorporating tactics such as website optimization, social media engagement, email marketing, and targeted advertising to reach and connect with the desired patient base.
How does a consultant optimize marketing budgets?
A consultant optimizes marketing budgets by analyzing data, identifying high-performing channels, reallocating resources, and implementing cost-effective strategies to maximize return on investment.
Are there specialized marketing tools for dentists?
Yes, there are specialized marketing tools and strategies for dentists, such as dental-specific SEO, social media management, lead generation funnels, and reputation management services to help grow dental practices.
What's crucial for a dental website's success?
A dental website's success hinges on a user-friendly design, compelling content, strong search engine optimization, and a seamless patient booking experience to attract and convert visitors into loyal patients.
How can SEO improve a dentist's online presence?
SEO can improve a dentist's online presence by increasing their website's visibility in search engine results, driving more targeted traffic, and enhancing credibility through higher search rankings.
What's the role of social media in marketing?
Social media plays a crucial role in marketing by allowing businesses to engage directly with their target audience, build brand awareness, generate leads, and drive sales through cost-effective and measurable campaigns.
How to create engaging dental marketing content?
Develop a content strategy focused on providing valuable information to your target audience. Use visuals, storytelling, and thought leadership to create content that resonates and builds trust with potential patients.
What innovative marketing tactics attract new patients?
Innovative marketing tactics that attract new dental patients include targeted social media advertising, creating a strong online presence, offering promotions for new patients, and leveraging patient referrals through loyalty programs.
How to manage patient feedback effectively?
Actively solicit patient feedback, respond promptly to concerns, use feedback to improve processes, and regularly communicate with patients about changes made based on their input.
Can targeted ads increase dental appointment bookings?
Targeted ads can be an effective strategy to increase dental appointment bookings by reaching potential patients who are most likely to need and seek dental services. Careful targeting and ad optimization are key to maximizing the impact on appointment bookings.
How to build a referral network through marketing?
Build a referral network through consistent content marketing, strategic partnerships, and exceptional customer service. Leverage testimonials, rewards programs, and personalized outreach to encourage existing patients to refer new business.
What are the compliance considerations in dental marketing?
Dental marketing must comply with regulations on patient privacy, advertising claims, and professional conduct. Practices should consult legal counsel to ensure marketing activities adhere to relevant laws and industry guidelines.
How to measure ROI from marketing expenditures?
Measuring the ROI from marketing expenditures requires tracking key performance indicators such as website traffic, lead generation, conversions, and revenue generated. Regular analysis of these metrics can help determine the effectiveness of marketing initiatives and guide future investments.
What's the impact of branding on patient loyalty?
Effective branding helps build trust and credibility, which can foster stronger patient-provider relationships and boost patient loyalty. A strong brand identity differentiates a practice, creating a memorable impression that keeps patients returning.
How to navigate competitive analysis in dental marketing?
Conduct thorough research on competitors' marketing strategies, identify their strengths and weaknesses, and use these insights to develop a unique value proposition and differentiate your dental practice in the market.
How can analytics improve marketing decision-making?
Analytics can improve marketing decision-making by providing data-driven insights into customer behavior, campaign performance, and marketing channel effectiveness, enabling more informed and strategic decisions to optimize marketing efforts and drive better business outcomes.
What is the importance of a marketing audit?
A marketing audit provides valuable insights into the effectiveness of a practice's marketing efforts, allowing for data-driven decision-making to improve ROI and better align strategies with business objectives.
How does a consultant streamline marketing operations?
A consultant can streamline marketing operations by evaluating current processes, identifying inefficiencies, and implementing more efficient workflows, automation, and data-driven decision-making to optimize resource allocation and improve overall marketing performance.
dental marketers, dental marketing team, dental marketing company, dental marketing audits, dental expert marketing, dental marketing guy, dental marketing experts, dental marketing agency, dental marketing consultant, dentist marketing agency, dental marketing expert, dental marketing specialists, best dental marketing agency, dental marketing consulting, hero marketing system, dental marketing toronto, dental marketing consultants, dental advertising agency, dentist dental marketing agency, dentist marketing consultant, dental marketing services, marketing consultant for dental clinics, dental marketing firm, online marketing heroes, strategic dental marketing, dental marketing firms, marketing agency for dentists, dentist marketing, heroes dental, dental advertising firms, dental social media agency, dental marketing funnel, fogászati marketing ügynökség, dental marketing strategy, how to find a dentist marketing company, gilleard dental marketing, dental hero, dental practice marketing agency, dental marketing solution, dental consultant, dental marketing strategy development, dental search engine marketing firm, dentalmarketing, local dental marketing team, dentist marketing firm, family dental marketing agency, dental marketing guy reviews, dental practice marketing, marketing consulting for dental clinics, dentist marketing services, dental marekting agency, dentist marketing system, easy dental marketing, dentist marketing service, dental marketing companies canada, dental search marketing, dental practice marketing growth agency, all in one dental marketing package, dental social media marketing consultant, dental marketing washington dc, dental practice marketing consultant, dental marketing agencies, dental marketing statistics, dental practice marketing team, dental marketing practice, dental digital marketing team, marketing for dental consultants, dentist marketing company, most trusted dental marketing company, top dental marketing agency, marketing consultant for dentists, prosthodontic dentistry marketing, dental practice marketing companies, marketing dental, best dental marketing campaigns, dentist local direct mail marketing, dental advertising consultants, dental marketing package, dental marketing analytics, dental marketing net, dental marketing near me, marketing company for dentists, dental social media marketing agency, dental heroes, dentist social media agency, dental internet marketing team, dentists seo, agencies specializing in dental marketing, marketing consultants for dentists, dental marketing resources, dental ad agency, dentist marketing agencies, dental marketing plan, marketing for dentist, dental practice marketing growth, dentist marketing plan, dental website marketing dental practice marketing dental marketing consultants, dental marketing group, new york city marketing for dentists, marketing funnel for dentist, most trusted dental marketing agency, email marketing heros, online dental marketers, dental marketing consultant for dentists, integrated dental marketing, dental advertising specialists, dental marketing expert ltd, dental seo toronto, dental social media marketing pricing, dental focus marketing, dental marketer, find a dental marketing company, local marketing vendor for dentist marketers, dental marketing packages, dentist advertising agency, dental search engine marketing consultant, complete dental marketing, dental seo agency, dental promotions that work, dental pr agency, dentist local marketing vendor, dental website marketing, dental website marekting, dental marketing heroes, dental web site marketing, hero dental, how to find a dentist marketing agency marketing, dental marketing practices, dental marketing roi return on investment, dentistry marketing, marketing dentist, dental advertising companies, dentist marketing companies, dental marketing goals, what is dental marketing, dental marketing roi, marketing heroes, dentist website marketing, dental marketing suite, dental practice marketing support, dental seo marketing agency, dentists marketing agency, dental office marketing company, dental marketing to families, dental marketing service, how to find a dental advertising company, dental search marketing company, dental advertising firm, dental marketing assessment, dentist ad agency, dental marketing specialist, the dental marketer, dental office marketing, dental marketing professional, marketing strategies for dentist, best dental marketing firm, dental patient marketing, local dental marketing professional, dental hero.com, dental clinic marketing, dental marketing tactics, marketing agency for dental practices, dental practice marketing strategy, funnel vision dentist, local dental patient growth, marketing to dental professionals, dental marketing messages, dental social media marketing company, dental markeitng, dentist marketing roi, dental marketing website agency, dental content marketing, dental marketing content, dental firm marketing, marketing dental practices, dental content marketing consultant, dental practice hero, dentistry marketing agency, dental marketing campaign, dental practice heroes, marketing strategy dental, dental strategies marketing, dental marketing tools, dental digital marketing agency, new york city marketing for dental clinics, dental advertising company, dentist internet marketing, orthodontist practice marketing consultant, best dental marketing, consultant dental marketing, orthodontic practice marketing consultant, dental. dental marketing, promotional dental marketing services, best dental marketing companies, dental content marketing strategy services, dental practice marketing consultants, roadside dental marketing, dental search engine marketing agency, marketing for dental specialists, email marketing heroes, dental marketing online, marketing agency for dental offices, dental digital marketing, growing a dental practice, marketing services for dentist, agencia marketing dental, dental marketing help, dental web marketing, dental marketing companies, dental practice growth marketing, local marketing experts for dentist marketers, dental internet marketing, website marketing for dentists, best dental marketing strategies, how to do marketing for dental clinic, dental marketing solutions, best dental marketing ideas, dental marketing website, everything is marketing the ultimate strategy for dental practice growth, dental marketing book, marketing strategy for dental clinic, dental social media marketing cost, dentist content marketing, dental marekting company, best dental social media campaigns, cosmetic dentist website marketing, local marketing support for dentist marketers, dental marketing strategies, dental clinic advertising, hero dentistry, high-production dental case marketing, dentist digital marketing, marketing plan for dental clinic, dentists marketing company, denteel marketing, fogászat marketing, dental seo marketing consultant, internet marketing for dentists physicians and lawyers, dental clinics marketing agency, internet dental marketing, dental marketing plans, dental office marketing strategies, dental marketing ideas new patients love, dentist marketing strategy, online dental marketing, dental influencer marketing, marketing strategy for dentist, marketing services for dental offices, dental marketing ideas for dentists, dental seo company, dental marketing companies in usa, marketing dental practice, dental seo and content marketing, your dental marketing solutions, marketing for dentists, marketing plan dental office, how to find a dental marketing company, strategy for dental marketing, search marketing for dentists, heroes square dental, local search heroes, public relations firms for dental practices, dental social media company, best dental marketing agencies, best dental marketing company, digital marketing for dentists, new york dentist marketing, dental marketing business consultants, web marketing for dentist, dental marketing books, cosmetic dental marketing, dentist video marketing, system for dental leads, dental advertising, dental marketing websites, dental marketing jobs, marketing agency for dentist, marketing for dental offices, dentistmarketing, dental search engine marketing company, dental social marketer, free dental marketing consultation, line dental marketing, prosthodontist marketing, local dental marketing agency, dental specialist marketing, digital dental marketing, best marketing for dental office, dc dental marketing agency, dentist marketing strategies, general dentists marketing company washington dc, marketing solutions for dentists, best dental marketing agnecy, dental implant marketing companies, local dentist seo, local dental marketing, dental marketing for new patients, buy dental leads, tips dentist marketing, dental-marketing-heroes, orthodontic marketing companies, marketing packages for dentists, orthodontic marketing consultants, dental marketing agency usa, dental marketing guide, how to do dental marketing, dental marekting, dental-marketer, dental online marketing, dental email marketing, full service dental marketing, dental marketing seo, all in one dental marketing, dental marketing companies toronto, best dental marketing strategies that work, marketing service dental, dental marketing company washington dc, best marketing for dental practices, dental branding company, dental marketing usa, dental business marketing, intelligent dental marketing, dental marketing companies near me, heroes marketing, marketing dental clinic, dental marketing institute, dental marketing tips, dental engine market, medical dental marketing, dental seo marketing near me, local dental marketing firm, dental marketing for endodontist, denta marketing, pediatric dental marketing plan, dental social media marketing near me, dental firm online marketing, dental social campaign, dental marketing research, marketing firms near me, dental advertising ideas, local dental marketing company, dental implant marketing specialist, dental marketing campaigns, dental seo marketing experts, dentist office marketing, instagram dental marketing, dental marketing directory, dental social media marketing firm, online marketing for dentist, dentist marketing tips, execute local dentist direct mail campaign, dental local marketing, dental online marketing company, dentist direct mail marketing, marketing strategies for orthodontics, marketing for dental, marketing firm for dentists, dental search engine marketing specialist, expert dental marketing, dentalmarketing com, dental marketing agency near me, dentists email marketing program, sales funnel for dentist, upcity free seo report card, dentist practice marketing, dentist marketing campaigns, dental seo marketing, grow dental marketing, dental-marketing-expert, dental marketing agency san diego, dentist sales funnel, dental marketing consultation, local seo for dentists, digital marketing for dental clinic, dental marketing san diego, dental marketing company san diego, dental clinic marketing plan, heroes dental reviews, dental search engine marketing, expert dental sales help, marketing for dental clinics, marketing strategy for dental office, dentists social media agency, marketing a dental office, dental sales leads, how to market a dental office, endodontist marketing, innovate dental marketing, internet marketing for dentists, marketing for dental clinic, dental marketing agency orange county, how to market a dental practice, dental office marketing plan, dental social media marketing companies near me, dental seo marketing experts company, hero mondzorg, how to find the best dental advertising company, online marketing for dentists, hypnotic-digital-agency, seo marketing for dentists, dental marketing ideas company, web marketing for dentists, dental marketing company near me, local marketing for dentists, dental social media marketing proposal, top dental marketing, local seo dental marketing, marketing for a dental practice, dental website design, dentist seo agency, heros dental, dental social media marketing agency near me, seo dental marketing, dental practice marketing tools, dental digital marketing company, m-dental-marketing, dental content marketing orange county, orthodontist marketing agency, online dental marketing company, best dental marketing campaign, dental marketing in dc, best dental advertising, pediatric dentist content marketing orange county, dental office marketing tools, dental branding expert, orthodontic marketing agency, dental online marketing services, dental seo, marketing for dental practices, how to find the best dental marketing company, marketing your dental practice, online dental marketing course, fogászati seo, effective dental marketing, dental internet marketing web site, local dental office marketing, upcity seo report card, seo for dental marketing, help marketing dentist, dental seo marketing company near me, dental medical marketing, top dental marketing agencies, dental marketing patient, local dental digital marketing team, pediatric dentist marketing agency orange county, successful dental social media campaigns, consultant dental seo, dentalmarketing.com, heros marketing, marketing for dental practice, dental firm digital marketing, system for dental patient leads, dentist patient marketing, reputation marketing for dental physicians, dentist local marketing for global brands
