Thrive
Transform Your Dental Practice with Proven Marketing Strategies
STRATEGIES DESIGNED TO CREATE A HEALTHY GROWING DENTAL PRACTICE
Attract More New Patients
Engage with a proven multi-channel approach to show up where new patients are searching for a dentist.
Win & Retain More Patients
Implement the strategies and tactics that turn interested prospects into patients. Then turn patients into raving fans.
Scale Up Your Practice
Our proven marketing systems grow practices by doing the right things at the right time, so your practice keeps growing and growing.
How We Put Smiles On Dentists' Faces
Growing your practice shouldn’t feel like guesswork. At Dental Marketing Heroes, we believe every dentist deserves a clear, step-by-step path to measurable growth. That’s why our process mirrors the precision you bring to patient care—from thorough assessment, to a tailored treatment plan, to hands-on execution and progress tracking. You’ll always know what’s happening, why it matters, and what results to expect—so you can focus on your patients with total confidence in your practice’s future.
Comprehensive Marketing Diagnostic Assessment
Data-driven insights that drive data-driven results! We start with a full-spectrum analysis of your practice’s health, uncovering hidden opportunities and pinpointing exactly where your growth potential lies.
Customized Marketing Treatment Plan
Next, we craft a tailored growth roadmap, mapping out each actionable step so you always know what’s coming and why it matters to your success. A holistic marketing plan that incorporates best practices to achieve optimal results at your comfortable budget investment level.
Active Marketing Treatment & Results Tracking
Finally, we put your plan into action, executing every tactic and continuously tracking your results to make real-time adjustments and maximize your marketing ROI. Transparent, easy-to-understand reports so you know what's happening every step of the way.
We help dental practices grow exponentially by solving their marketing equation of strategy, tactics and technology, so that they can serve more patients and do more good in their community and beyond.
Do You Struggle With These Common Dental Marketing Issues (villains)?
Practice owners often share that they struggle with various marketing challenges. Marketing has become a highly complex ecosystem of interrelated and integrated strategies, tactics, and technologies. It's not surprising then that dentists and orthodontists who are focused on running their practices find marketing confusing, frustrating, and difficult. If you feel similarly, you're not alone.
Just as you hire experts to do your accounting or legal work, it makes a lot of sense to hire experts to do your marketing. You may have already used marketing vendors that don't communicate well, don't provide clear, concise reporting, and leave the owner feeling unsure about what they're paying for or what the results are. Or maybe each vendor is working well, but you're the glue and the director, keeping it all moving seamlessly.
Let me tell you the good news! You're not alone, and there is a solution!
Our Proven Process For Dental Marketing Success
Discover Call
To Explore The Fit
We'll take the time to understand your goals and long term aspirations for your practice, determine what's working and what's not, and show you the path to faster growth.
Implement The
Proven Marketing System
Give your marketing a kick-start, get your marketing engine working for you and start attracting, retaining and getting more referrals of ideal patients. Boom!
Your Own
Marketing Team
Every day we'll be working to help your practice gain greater exposure. We're here to support you. We'll continuously provide you with the next steps for growth.
"Owners who work with us comment on how easy we make the marketing process, and how powerful the results are!"
Why Dental Marketing Heroes?
Hi, my name's Ian Cantle and I'm the founder of Dental Marketing Heroes. I started DMH after seeing and fixing the many problems dentists still have after working with underexperienced, ineffective, or unscrupulous marketers. But I wanted to do more than start a new marketing business, I wanted to create a mechanism for good. For the good of dentists and orthodontists, for the good of their communities, and for the impact they could have on the world if they could significantly grow their practices.
Our goal isn't just to empower good practices to be better marketers and thus grow their revenue (although that is part of the equation for sure). Our goal is to become your partner in growing your practice so that you can expand your reach to impact more individuals and families, and deeply enrich your communities.
Dental professionals are some of the most highly skilled, competitive and philanthropic people we know, and so are we. We know that if we help good people grow their practices, that their impact in the world will also grow. And that makes us all heroes!
What Clients Say
"Ian and his team have helped us grow our practice and we are now experiencing the highest patient growth and revenue growth in our history. Their strategic focus, the alignment of all our marketing efforts, and insightful reporting have made our marketing more effective, our growth faster, and it’s never been easier - because they do it all, and do it with excellence!"
Dr. Jesse Chai | Bradford Family Dentistry
"Working with Ian and his team has been an outstanding experience. From strategic planning to implementation, they make the process easy and effective. As far as online marketing is concerned, they're the best I've ever worked with."
Dr. Jake DaBell | DaBell Orthodontics
Get your copy of the FREE eBook 7 Steps To Dental Practice Marketing Success
A Full Suite Of Dental Marketing Services
To Grow Your Practice
You have better things to do than manage multiple marketing vendors! We offer all the marketing services under one roof with a unified strategic vision that produces great results.
Dental Marketing Catalyst Package
This 'done-for-you' marketing package incorporates the most vital marketing tactics under a cohesive marketing strategy and system. The results are astounding. This powerful systematic approach to dental marketing has produced Return on Investment ranging between 5X-10X for our clients with some as high as 30X.
Discover the power of Dental SEO. Our customized SEO For Dentists Services perform the right activities to move you up to the first page of Google for the best keywords implemented by the Dental Search Engine Optimization Experts.
Learn more about our Dental SEO Services
If you're website isn't driving new patients through your door than you need a new website. Not only to our websites look amazing, but they are designed to attract and convert visitors into patients.
Discover our industry leading Dental Web Design Services
Dental Social
Media
Be where your customers and prospects are, it's a simple motto but challenging for most practices to do. We help you get social media right, making it easier for your team to get more followers and engagement.
Learn more about our Dental Social Media Services
Dental Google
Advertising
Google ads are still the best paid advertising for dentists and orthodontists. When optimized it puts you in front of qualified buyers when they are looking for you. We create, manage, and optimize the campaigns for you!
Learn more about our Dental Google Ads Services
Dental Marketing Audits and Extreme Reporting
One of the biggest challenges dental practitioners tell us about is knowing what marketing is working, and what's not working. Our experts don't just hand-off reports, we provide key insight analysis to help you make informed decisions.
Learn more about our Marketing Audits for Dentists
The Latest Resources From Your Dental Marketing Experts
Contact Us
Dental Marketing Heroes
A team of expert marketers focused on helping dentists and orthodontists grow their practices, increase the valuation, and achieve their personal goals to help the world.
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Frequently Asked Questions
How do I assess a consultant's effectiveness?
To assess a consultant's effectiveness, focus on tangible results, alignment with your goals, clear communication, and the consultant's ability to adapt to your changing needs.
What are common dental practice marketing strategies?
Some common dental practice marketing strategies include search engine optimization (SEO), content marketing, social media marketing, email marketing, direct mail, and patient referral programs. These tactics can help attract new patients and retain existing ones.
How can a dental clinic increase patient acquisition?
A dental clinic can increase patient acquisition by implementing effective marketing strategies, such as improving their online presence, leveraging social media, and offering promotions or incentives to attract new patients.
What roles does a marketing consultant fulfill?
A marketing consultant helps develop and implement effective marketing strategies, analyze data, identify growth opportunities, and provide guidance to improve a business's marketing efforts and overall performance.
Can consultants improve online marketing efforts?
Yes, consultants can improve online marketing efforts by providing strategic guidance, analyzing data, and implementing proven tactics to enhance a business's digital presence and drive measurable results.
What metrics measure marketing success for dentists?
The key metrics for measuring marketing success for dentists include new patient acquisition, patient retention, average revenue per patient, patient referrals, and return on investment (ROI) from marketing campaigns.
How often should marketing strategies be revised?
Marketing strategies should be reviewed and revised on a regular basis, typically every 6-12 months, to ensure they remain relevant and effective in responding to changing market conditions, competitor actions, and customer needs.
What digital marketing trends impact dental clinics?
Digital marketing trends impacting dental clinics include increased focus on patient experience, rise of telemedicine, growth of social media marketing, and optimization for mobile devices.
How to balance traditional and digital marketing?
Balancing traditional and digital marketing involves strategically combining both channels to maximize reach and engagement. Integrate print, broadcast, and direct mail with a robust online presence, social media, and targeted digital campaigns for a comprehensive marketing strategy.
How to choose the right marketing agency?
Look for an agency with proven dental marketing expertise, transparent reporting, and a focus on delivering measurable results that align with your practice's objectives. Ensure clear communication and a collaborative partnership for long-term success.
What constitutes a successful marketing campaign?
A successful marketing campaign effectively targets the right audience, delivers a compelling message through the appropriate channels, and produces measurable results aligned with the organization's objectives.
How to gauge patient satisfaction with marketing?
Regularly gather patient feedback through surveys, reviews, and personal interactions to understand their satisfaction with your marketing efforts. Monitor metrics like website traffic, lead generation, and appointment bookings to assess the effectiveness of your marketing.
What should a dental marketing plan include?
A dental marketing plan should include strategies for patient acquisition, retention, and referrals, incorporating tactics such as website optimization, social media engagement, email marketing, and targeted advertising to reach and connect with the desired patient base.
How does a consultant optimize marketing budgets?
A consultant optimizes marketing budgets by analyzing data, identifying high-performing channels, reallocating resources, and implementing cost-effective strategies to maximize return on investment.
Are there specialized marketing tools for dentists?
Yes, there are specialized marketing tools and strategies for dentists, such as dental-specific SEO, social media management, lead generation funnels, and reputation management services to help grow dental practices.
What's crucial for a dental website's success?
A dental website's success hinges on a user-friendly design, compelling content, strong search engine optimization, and a seamless patient booking experience to attract and convert visitors into loyal patients.
How can SEO improve a dentist's online presence?
SEO can improve a dentist's online presence by increasing their website's visibility in search engine results, driving more targeted traffic, and enhancing credibility through higher search rankings.
What's the role of social media in marketing?
Social media plays a crucial role in marketing by allowing businesses to engage directly with their target audience, build brand awareness, generate leads, and drive sales through cost-effective and measurable campaigns.
How to create engaging dental marketing content?
Develop a content strategy focused on providing valuable information to your target audience. Use visuals, storytelling, and thought leadership to create content that resonates and builds trust with potential patients.
What innovative marketing tactics attract new patients?
Innovative marketing tactics that attract new dental patients include targeted social media advertising, creating a strong online presence, offering promotions for new patients, and leveraging patient referrals through loyalty programs.
How to manage patient feedback effectively?
Actively solicit patient feedback, respond promptly to concerns, use feedback to improve processes, and regularly communicate with patients about changes made based on their input.
Can targeted ads increase dental appointment bookings?
Targeted ads can be an effective strategy to increase dental appointment bookings by reaching potential patients who are most likely to need and seek dental services. Careful targeting and ad optimization are key to maximizing the impact on appointment bookings.
How to build a referral network through marketing?
Build a referral network through consistent content marketing, strategic partnerships, and exceptional customer service. Leverage testimonials, rewards programs, and personalized outreach to encourage existing patients to refer new business.
What are the compliance considerations in dental marketing?
Dental marketing must comply with regulations on patient privacy, advertising claims, and professional conduct. Practices should consult legal counsel to ensure marketing activities adhere to relevant laws and industry guidelines.
How to measure ROI from marketing expenditures?
Measuring the ROI from marketing expenditures requires tracking key performance indicators such as website traffic, lead generation, conversions, and revenue generated. Regular analysis of these metrics can help determine the effectiveness of marketing initiatives and guide future investments.
What's the impact of branding on patient loyalty?
Effective branding helps build trust and credibility, which can foster stronger patient-provider relationships and boost patient loyalty. A strong brand identity differentiates a practice, creating a memorable impression that keeps patients returning.
How to navigate competitive analysis in dental marketing?
Conduct thorough research on competitors' marketing strategies, identify their strengths and weaknesses, and use these insights to develop a unique value proposition and differentiate your dental practice in the market.
How can analytics improve marketing decision-making?
Analytics can improve marketing decision-making by providing data-driven insights into customer behavior, campaign performance, and marketing channel effectiveness, enabling more informed and strategic decisions to optimize marketing efforts and drive better business outcomes.
What is the importance of a marketing audit?
A marketing audit provides valuable insights into the effectiveness of a practice's marketing efforts, allowing for data-driven decision-making to improve ROI and better align strategies with business objectives.
How does a consultant streamline marketing operations?
A consultant can streamline marketing operations by evaluating current processes, identifying inefficiencies, and implementing more efficient workflows, automation, and data-driven decision-making to optimize resource allocation and improve overall marketing performance.
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