Our Marketing Catalyst package is perfect for businesses that are ready to take their marketing and lead generation to the next level. We focus on developing an in-depth marketing strategy and marketing plan, optimizing your WordPress website with that strategy in mind, and using advance search engine optimization techniques to gain more exposure and generate more leads.
This package is perfect for the small to medium sized business that needs the marketing system, tools, manpower, and expertise to take their business to the next level. The Marketing Catalyst package uses the Duct Tape Marketing System as it’s foundation – one of the best known and respected small and medium sized business marketing solutions.
We focus on working with businesses in Greater Toronto Area, Newmarket, Barrie and surrounding area to help them become more findable online. This package is designed to accelerate leads for your business by building a robust marketing plan and putting it into practice on an ongoing basis as your virtual marketing department.
The Marketing Catalyst Package Is Energized With Value
Here's what you get with the Dental Marketing CATALYST Package
- Create initial marketing strategy and plan – Three online meetings to conduct discovery and research and present initial strategy priorities. Create ideal client personas, competitive landscape research and core marketing message and positioning.
- Develop keyword content plan – List of keywords and themes that will be the focus of any content and SEO opportunities.
- Create annual marketing plan – Provides a clear plan for the year ahead and documents key promotional activities by month.
- Create an advertising plan – Create an advertising plan to increase
leads. (Expenses for PPC/Ad spend and ad management additional)
Create and manage referral program – develop referral program from the Marketing Hourglass work. - Create editorial calendar – Install editorial content plugin (WordPress only) or develop content topics spreadsheet for upcoming quarter. To include plan for lead capture content such as eBook.
- Create Marketing Hourglass – Map customer journey and determine content plan for stages of know, like, trust, try, buy, repeat and refer.
- Optimize WordPress site – A deep dive audit of your website with recommendations to improve SEO, engagement and conversions. Includes ongoing WordPress and SEO optimizations.
- Write and post four blog submission per month – Four 500-700 word blog posts taken from key content themes, posted to WordPress and optimized for search engines.
- Create influencer list – Build journalist, influencer, competition and customer lists and alerts to include guest content opportunities and outreach for link building and PR purposes.
- Publish 40 social media updates across Facebook, Twitter, Pinterest and LinkedIn per month – Hand-crafted posts taken from client’s content, list of industry influencers and proven engagement tactics to stimulate social media growth, activity and engagement.
- Create and integrate robust rating and review funnel – Develop a process to proactively stimulate reviews to Google and other review sites, including a review page on your website, and the process to enhance and support increased reviews.
- Email Marketing – Develop and format concept for monthly email newsletter and follow-up campaign (subscription to email system not included, but can be provided at an additional fee).
- Create marketing kit – Plan the marketing materials to be used in offline and online sales efforts. (design and printing additional)
- Create and distribute one press release per month – Draw from content calendar, promotional calendar and monthly news and events to create and submit press release to news distribution network.
- Create and install lead conversion system – Develop sales process based on overall marketing strategy.
- SEO optimizations - Implement Search engine optimizations to your website every month. (WordPress only)
- Referral program creation – Develop a referral program from the Marketing Hourglass work that will encourage clients to refer more prospects to your business.
- Create press releases when applicable – Draw from content calendar, promotions and news and events to create press releases for distribution. (additional press release service distrubtion fee may be required)
- Create and install lead conversion system – Develop sales process based on overall marketing strategy.
- Create new customer kit – Suite of materials used to orient new customers. (design and printing of kit is additional)
- Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking. To include key conversion goals and funnels in Google Analytics.
- Monthly insights video & meeting – Once a month video and/or meeting to review all projects, adjust plan and report on performance.
- Conduct quarterly planning meeting – Quarterly online meetings to report and review results, plan upcoming content themes, provide recommendations and adjust tactics as required to maximize impact.
The Marketing Catalyst Package is an exceptional investment in your dental practice growth
Our Marketing Catalyst package is a monthly program. The first month is focused on getting your marketing strategy and marketing system in place. Typical engagements are as follows:
Month 1 – Strategy and Content Planning, Keyword Research, Create editorial calendar and Marketing HourglassTM, Website optimization, claim business directory listings and setup online review process, create metrics dashboard
Month 2 and beyond – Begin content creation activities (blogs, social media updates, email newsletters, press releases), manage and update business directory listings, facilitate and manage online reviews, provide ongoing SEO, provide monthly reports and conduct monthly meetings.
You can also double up on the first month to accelerate the program to include the content creation activities (which normally start in month 2).
*Minimum commitment of 6 months.
