Dental Marketing Webinars

Get The Dental Marketing Answers You Need

These Dental Marketing Webinars are engineered to guide Dentists and Orthodontists in how to leverage marketing to grow their practices in a sustainable way.  We bring best practices, techniques, strategies, and tips in our monthly webinar series.  Sign-up today for the topic or topics that interest you most.  And we understand how busy you are, so if you can't make it, not a problem, you'll receive a recording of the webinar.

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Dental Marketing Webinars Series

AVAILABLE ON-DEMAND RECORDINGS

Dental Marketing Webinar - Your 2002 Internet Marketing Plan For Dentists and Orthodontists - Dental Marketing Webinar

If you fail to plan, you are planning to fail.  Call it tough love or just being straight up, but dentists and orthodontists need to hear this.  Without a strong marketing plan your practice growth will be stunted and you will not be able to crush your competition (nicely of course).   In this webinar we'll share:

  • Why Every Dental or Othodontic Practice Needs A Marketing Plan
  • What Happens If You Don't Have a Marketing Plan
  • The Top 11 Marketing Strategies To Employ In 2022
  • The 5 Vital Elements Of A Powerful Dental Marketing Plan

In this info packed webinar Ian Cantle, Founder of Dental Marketing Heroes will share powerful marketing secrets that the top practices do.  Get Access to the replay now.

Dental Marketing Webinar - Dental Marketing Webinar - How To Optimize Your Dental Website For MAXIMUM Conversions - Dental Marketing Webinar

Having a website isn't enough.  If you build it, they will not come unless you build your website properly to attract, engage, and convert visitors.  In this dynamic webinar we'll share:

  • What is a website conversion
  • The often misunderstood role of a dental website
  • The 3 website audiences you can't ignore
  • How to leverage the 15 vital website elements that drive conversion

Get Access to the replay now.

Webinar The NEW 2022 SEO Formula For Dental Practices - Dental Marketing Webinar

Search Engine Optimization continues to be one of the hidden success ingredients for high growth dental and orthodontic practices.  In this webinar we'll share:

  • Why you shouldn't ignore SEO in 2022
  • The 'If We Build It They Will Come' Myth of Websites
  • Case Study - How SEO Radically Increased Leads For This Dental Practice
  • The Success Formula for Dental SEO - The Onsite and Offsite Ingredients You Need

Watch the replay now.

Webinar-How-to-maximize-lead-flow-with-PPC-and-Google-ads

Paid Ads can help you significantly increase the number of qualified leads you get each day, week, and month into your practice.  But as many dental practices have learned, it's not as simple as setting up a Google Ads account and start spending money.  In this in-depth webinar we'll share:

  • Why dental and orthodontic practices shouldn't ignore Google Ads
  • Key Pitfalls To Avoid With Google Ads
  • The Key Ingredients For Google Ads Success
  • How To Start Investing With Google Ads
  • Your Lead Flow Is Just As Important As Your Campaign and Ads

On demand recording is now available.

Webinar Google Business Profiles - Everything You Need To Know - Dental Marketing Webinar

Google Business Profiles (formerly Google My Business) is one of the free hidden gems in your organic (SEO) toolbox.  But many dentists and orthodontists either don't set it up properly or they set it and forget and wonder why their competition continue to show up higher in organic results and map listings.  In this in-depth webinar we'll share:

  • Why Google Business Profiles (GBP) Is So Powerful
  • Common GBP Mistakes And How To Avoid Them
  • The 10 GBP Optimization Tips You Must Do To Get Great Results
  • The 5 GBP Monthly Tasks To Perform To Avoid Slippage and See Improved Results

On-Demand Recording is now available.

DENTAL MARKETING WEBINAR - The 2022 Guide To Google Maps - How To Get Your Dental Practice Ranked On The Map

Google Maps drives of exposure and leads.  Did you know Google Maps is part of the Google 3 Pack?  Google Maps is a powerful platform for gaining visibility with local searchers.  There are specific strategies to showing up at the top of the Google Maps Listings.  In this webinar we’ll share:

  • Why Google Maps Is A Must For Every Dental Practice
  • How Google Maps Is An Important Part of Your SEO Strategy
  • The Things You Must Do To Show Up At The Top Of Google Maps
  • How To Track Your Google Maps Success

Get instant access to this powerful webinar recording now.

DENTAL MARKETING WEBINAR - The POWER Of Retargeting Advertising For Dental Practices

Did you know that there’s an inexpensive strategy that will help you increase your exposure with people that visit your website when they leave your website? It’s true. Retargeting Ads are one of the most cost-effective methods for staying top of mind with your website visitors and bring them back to your website so that you can continue to nurture the relationship by offering them information and value. In this webinar we’ll share:

  • What is Retargeting Advertising
  • How Dental Practices Can Leverage Retargeting
  • Places Your Practice Can Advertise With Retargeting
  • Retargeting Strategies That Never Miss
  • Common Retargeting Mistakes To Avoid

Friday July 1, 2022 @ 12pm ET

DENTAL MARKETING WEBINAR - HOW A DENTAL MARKETING SYSTEM WILL HELP YOU GROW YOUR PRACTICE

Did you know that there's one system that your dental practice may be missing?  Every practice leverages the power of systems to run an amazing practice and deliver exceptional service.  You have a scheduling system, practice management systems, phone systems, payroll systems, sterilization systems, air cleaning systems, and the list goes on.  Needless to say, systems ensure things work flawlessly every day in your practice.  But if you don't have a marketing system in your practice then your marketing is not going to produce your desired results and you'll be wasting time, energy, and money. 

Marketing has become a complex dance of numerous strategies and tactics with expertise needed to not only perform the work but to navigate it. In the midst of this challenging environment the concept of a Systematic Approach to Marketing has risen as the answer to aligning all your marketing efforts to get maximum results. In this webinar we'll explore what a marketing system is, why you need one, what it looks like in real practices and what the results are.  Here's what you'll learn:

  • What Is A Marketing System
  • Why A Marketing System Is Vital To Winning At Dental Marketing
  • Parts Of A Marketing System
  • How You Can Implement A Dental Marketing System Now

Friday August 5, 2022 @ 12pm ET

DENTAL MARKETING WEBINAR - The 2022 Social Media Playbook For Dentists

Social Media has become a hot-button topic for almost every dentist. The accessibility and ubiquity of social media makes social media an enticing area of marketing to focus a lot of energy on. But what are the dangers of social media marketing and how can a dentist maximize social media marketing to be a powerful part of your overall marketing strategy. In this webinar we’ll explore:

  • What Really Is Dental Social Media Marketing
  • The Social Media Shiny Object Syndrome & The Organic Social Myth
  • How Dentists Can Leverage Social Media To Gain Exposure & Nurture Relationships
  • The Dental Social Media Playbook
  • How To Measure Social Media Marketing Success

Friday September 2, 2022 @ 12pm ET

UPCOMING WEBINARS

DENTAL MARKETING WEBINAR - How To Leverage Video & Multi-Media For Dental Practices

Video is everywhere and each generation that follows continues to use video more than its predecessor. But traditionally it was very hard for businesses to produce videos that were professional, engaging, and impactful. And of course the big question is, what’s the ROI of video marketing? In this webinar we’ll explore:

  • Why Video Is So Powerful
  • How Dentists Can Leverage Video In Their Practices
  • Tools To Help Make Video Production Easier
  • 5 Videos Every Dentist Should Record Today

Friday October 7, 2022 @ 12pm ET

DENTAL MARKETING WEBINAR - How To Drive More Repeat & Referral Business With eMail Marketing

Everyone has a love hate relationship with email. In fact for some practice owners, their own dislike of email gets in the way of them using one of the most powerful, highly converting tactics in your marketing toolbox. In this webinar we’ll share:

  • The Truth About Email Marketing
  • Why Every Dentist Needs To Leverage Email Marketing
  • How You Can Leverage Email Marketing For Success
  • The 3 Email Marketing Campaigns You Must Run This Month

Friday November 4, 2022 @ 12pm ET

DENTAL MARKETING WEBINAR - The Dental Marketing Metrics That Matter Most

You can’t improve what you don’t measure! Metrics are never the sexiest marketing to talk about, but having run successful marketing programs for decades I can tell you that you must, must, must, track and measure everything you do in marketing. The key to marketing metrics is knowing which ones are vital to your success and how to employ them. In this webinar we’ll explore:

  • What are marketing metrics
  • Why Metrics Are Vital To Successfully Marketing Your Practice
  • How Your Marketing Metrics Can Increase The Valuation Of Your Practice
  • What Dental Marketing Metrics You Should Be Tracking Today

Friday December 2, 2022 @ 12pm ET

DENTAL MARKETING WEBINAR - Your 2023 Internet Marketing Plant For Dentists

If you fail to plan, you are planning to fail. Call it tough love or just being straight up, but dentists and orthodontists need to hear this. Without a strong marketing plan your practice growth will be stunted and you will not be able to crush your competition (nicely of course). In this webinar we'll share:

  • Why Every Dental or Othodontic Practice Needs A Marketing Plan
  • What Happens If You Don't Have a Marketing Plan
  • The Top 11 Marketing Strategies To Employ In 2022
  • The 5 Vital Elements Of A Powerful Dental Marketing Plan
  • In this info packed webinar Ian Cantle, Founder of Dental Marketing Heroes will share powerful marketing secrets that the top practices do.

Friday January 6, 2023 @ 12pm ET