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Dental Marketing Webinars That Educate, Inspire and Guide
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These Dental Marketing Webinars are engineered to guide Dentists and Orthodontists in how to leverage marketing to grow their practices in a sustainable way. We bring best practices, techniques, strategies, and tips in our monthly webinar series. Sign up today for the topic or topics that interest you most. And we understand how busy you are, so if you can't make it, not a problem, you'll receive a recording of the webinar.
Dental Marketing Webinar Series
UPCOMING DENTAL MARKETING WEBINARS
PAST WEBINARS AVAILABLE - ON-DEMAND RECORDINGS
In this webinar, we will guide you through the essential steps to craft a comprehensive dental marketing blueprint for 2025. Learn how to combine effective strategies, tools, and best practices to dominate your market and grow your practice. From setting achievable goals to executing a multi-channel marketing plan, this webinar is designed to empower dental professionals to take control of their marketing efforts and achieve measurable success.
What You’ll Learn:
- Setting SMART Marketing Goals for 2025
- Building a Multi-Channel Marketing Strategy
- Tracking Key Performance Indicators (KPIs) and Analyzing Results
- Adapting to 2025’s Dental Marketing Trends
Register now to secure your spot and start attracting the patients you deserve!
Presented on Friday, January 17th, 2025 @ 12PM ET
In this webinar, we will take you behind the scenes of how Dental Marketing Heroes transforms the marketing efforts of dental practices into a streamlined, stress-free, and results-driven experience. From creating compelling content to implementing a powerful marketing system, we make it easy for your practice to stand out online, rank well, and attract the right patients. Discover how we simplify every aspect of marketing to ensure that your practice achieves excellence with minimal effort on your part.
What You’ll Learn:
- Content Creation Made Easy: We Handle It All
- Implementing a Proven Marketing System for Your Practice
- Social Media Marketing Made Easy
- SEO and Blog Content Done Right, Effortlessly
Register now to secure your spot and start attracting the patients you deserve!
Presented on Friday, January 10, 2025 @ 12PM ET
Learn how to motivate patients to use their dental benefits before they expire, and how to create urgency to fill your clinic with high-quality leads.
What You’ll Learn:
- How to communicate with patients about benefits expiration
- Crafting an effective marketing message
- Engaging with patients through email and SMS
- Leveraging the power of inbox voicemails
Register now to secure your spot and start attracting the patients you deserve!
Presented on Friday, November 8, 2024 @ 12PM ET
Ready to skyrocket your dental practice’s online visibility and attract more patients? Join us for our webinar, "How To Dominate Google Maps For Dentists," where we’ll share expert strategies to ensure your practice stands out at the top of Google Maps listings. Learn how to optimize your profile, boost your local SEO, and track your success to stay ahead in the competitive dental market.
What You’ll Learn:
- Boost Your Online Visibility
- How To Know How You're Currently Ranking On Google Maps
- Master Local SEO Strategies
- Track and Measure Success On Google Maps
Register now to secure your spot and start attracting the patients you deserve!
Presented on Friday, October 4, 2024 @ 12PM ET
Join us for an insightful webinar titled "Direct Mail Ideas For Dentists," designed to help dental practices harness the power of direct mail as a vital component of their strategic marketing mix. This session will cover the importance of direct mail, effective campaign strategies, and how to track and measure success using tools like QR codes and phone tracking numbers. Learn how to integrate direct mail with your digital marketing efforts to create a cohesive, multi-layered approach that drives patient engagement and practice growth.
What You’ll Learn:
- Is Direct Mail Dead?
- How Direct Mail Can Boost New Patient Attraction
- Create Compelling Campaigns & Measure Campaign Success
- How To Integrate Direct Mail With Digital Marketing
Register now to secure your spot and start attracting the patients you deserve!
Presented on Friday, September 6, 2024 @ 12PM ET
Join us for an enlightening webinar titled "Does Your Dental Marketing Suck? How To Know if your dental marketing is working or not," designed specifically for dentists and orthodontists. This webinar will delve into the critical aspects of dental marketing, helping you understand the impact of your current strategies on your practice's growth and profitability. Whether you’re struggling with patient acquisition, retention, or overall marketing effectiveness, this session will provide you with the tools and insights you need to conduct a thorough marketing audit and implement best practices to attract and retain ideal patients.
What You’ll Learn:
- How To Know If Your Marketing Sucks
- Identify Marketing Gaps
- Understand Key Metrics
- Conduct Effective Marketing Audits
- Avoid Common Mistakes & Implement Best Practices
- Utilize Advanced Tools and Resources
- Learn from Real-World Case Studies
Register now to secure your spot and start attracting the patients you deserve!
Presented on Friday, August 2, 2024 @ 12PM ET
Are you dealing with patients who miss appointments or create stress for your team? Join Ian Cantle of Dental Marketing Heroes for a 30-minute webinar to learn how to attract the right patients and enhance your practice's efficiency and profitability. Discover actionable strategies to refine your marketing and focus on attracting ideal patients who value your services.
What You’ll Learn:
- Define and understand what constitutes a 'bad patient.'
- Identify common issues and costs of attracting the wrong patients.
- Analyze your current marketing strategies.
- Develop messaging to attract ideal patients.
- Utilize effective digital marketing strategies.
- Establish screening processes for new patients.
- Track key metrics and adjust strategies based on data.
Register now to secure your spot and start attracting the patients you deserve!
Presented on Friday, July 5, 2024 @ 12PM ET
Join Dental Marketing Heroes for an exclusive webinar on harnessing the potential of Google Ads to revolutionize your dental practice. Discover proven strategies, expert insights, and optimization techniques to attract more patients, increase brand visibility, and achieve sustainable growth in today's competitive digital landscape. Don't miss this opportunity to become a dental marketing hero!
Presented on Friday, May 3, 2024 @ 12PM ET
In this webinar, dental practitioners will learn how to use data to identify and track the key performance indicators (KPIs) that matter most in their marketing efforts. They will discover which metrics to monitor to ensure that their marketing campaigns are successful, and which ones to avoid as potential distractions. Through real-world case studies and examples, they will learn how to interpret the data and use it to make informed decisions about their marketing strategy, budget allocation, and overall business growth.
By attending this webinar, dental professionals will gain a deeper understanding of how to use data to drive their marketing efforts, and how to avoid common pitfalls that can hinder their success. They will leave with a clear roadmap for measuring the performance of their marketing campaigns, and will be equipped with the knowledge they need to make data-driven decisions that can help them achieve their business goals. Whether they are looking to increase patient referrals, boost online visibility, or simply grow their practice, this webinar will provide them with the insights and strategies they need to succeed.
Presented on Friday April 5, 2024 @ 12pm ET
Discover the latest strategies and best practices for optimizing your dental practice's online presence in 2024. Join us for a webinar on 'How To Leverage Dental SEO in 2024', where we'll share a proven SEO formula tailored specifically for dental practices. We'll cover:
- The importance of SEO for dental practices
- The current state of SEO
- SEO Tactics to Avoid in 2024
- The NEW 2024 SEO Formula
- Implementing the NEW 2024 SEO Formula
- Tools and resources to help with implementation
- Tips for measuring and tracking SEO success
Presented on Friday, March 1, 2024 @ 12PM ET
Join Dental Marketing Heroes for an exclusive webinar where we will dive deep into the world of marketing strategy for dentists. Learn how to leverage innovative techniques and tailor your marketing efforts to attract more patients, increase revenue, and ultimately achieve dental practice success. Don't miss this opportunity to gain invaluable insights and take your practice to new heights!
Presented on Friday February 2, 2024 @ 12pm ET
In this webinar, dentists will learn the best practices and strategies for leveraging email marketing to drive repeat and referral business to their dental practice. Attendees will gain a deep understanding of the fundamentals of email marketing, including how to build an email list, craft effective email content, and design visually engaging emails that resonate with patients.
The session will also explore the use of automation to save time and resources, enabling dental practices to focus on providing excellent patient care.
Presented on Friday December 1, 2023 @ 12pm ET
In this webinar, dentists will learn how to use video and multimedia to enhance their dental practice. You'll learn about the benefits of incorporating video into their website and social media platforms to engage and attract new patients. You'll also learn about the different types of video content they can create, such as patient testimonials, treatment explanations, and behind-the-scenes looks at their practice.
The webinar will provide tips on how to create high-quality videos and how to use them effectively to increase patient satisfaction and retention.
Attendees will also gain an understanding of the role that multimedia content, such as infographics and images, can play in promoting their practice and educating patients.
Presented on Friday November 3, 2023 @ 12pm ET
In the "Social Media Mastery for Dentists" webinar, dentists will learn the essential strategies to take their dental practice's social media presence to the next level. From choosing the right platform to creating engaging content, attendees will discover how to optimize their social media accounts and leverage them to attract more patients.
Dentists will also learn how to effectively use social media advertising to target potential patients, track results, and increase ROI.
This webinar will provide dentists with the tools they need to build their brand, engage with their audience, and ultimately drive more business to their dental practice.
Presented on Friday October 6, 2023 @ 12pm ET
In this webinar, you'll learn how a dental marketing system can help you grow your practice and win at marketing. Our expert team will guide you through the process of building a marketing system that's tailored to your practice's needs, and that delivers real results.
You'll discover the key components of a successful dental marketing system, and how to measure your success with advanced metrics and analytics. Whether you're a new dentist looking to grow your practice, or an experienced practitioner looking to take your marketing to the next level, this webinar is a must-attend.
Presented on Friday September 1, 2023 @ 12pm ET
In this webinar, you'll learn the power of retargeting advertising and how to use it to boost your conversions and bring back lost patients. You'll discover the tools and techniques to create effective retargeting campaigns that get results.
With our expert guidance, you'll gain the skills to track and analyze your campaigns, so you can refine your strategy and get even better results. Whether you're just starting with retargeting or looking to take your campaigns to the next level, this webinar is perfect for you.
Presented on Friday August 4, 2023 @ 12pm ET
Join us for our upcoming webinar, "Get Your Dental Practice on the Map: A Comprehensive Guide to Google Maps in 2023".
In this webinar, we will discuss the latest strategies and best practices to help your dental practice rank higher on Google Maps, including how to optimize your Google My Business profile, increase your online visibility, and attract more patients to your practice.
Don't miss out on this valuable opportunity to learn from industry experts and take your dental practice to the next level. Register now!
Presented on Friday, July 7, 2023 @ 12PM ET
Join our exclusive webinar "Dominate Local Search: Unleashing the Power of Google Business Profiles for Your Dental Practice". Learn how to optimize your Google Business Profile for maximum visibility in local search results, attract more patients, and enhance your online reputation.
Our team of experts will cover the basics, best practices, and real-life case studies, providing you with actionable steps to take your dental practice to the next level. Don't miss out on this opportunity to get ahead of the competition. Register now!
Presented on Friday, June 2, 2023 @ 12PM ET
Join our exclusive webinar "Rev Up Your Dental Practice Growth: The Ultimate Guide to Skyrocketing Your Lead Flow with PPC & Google Ads".
Learn how to drive more traffic to your website and generate more leads for your dental practice using PPC and Google Ads. Our team of experts will cover everything from the basics to advanced strategies, with a real-life case study included.
Don't miss out on this opportunity to take your dental practice growth to the next level. Register now!
Presented on Friday, May 5, 2023 @ 12PM ET
Join us for an exclusive webinar where you will learn the secrets of unlocking the full potential of your dental website. In 2023, having a well-designed website is not enough – you need to optimize it for maximum conversions to truly stand out in a competitive industry.
In this webinar, we will explore the fundamentals of dental website conversion, including the key metrics to track and best practices for optimization. You will learn how to leverage content to increase conversion rates and improve user experience, as well as gain insight into advanced strategies that can significantly boost your patient base.
Don't miss out on this exclusive opportunity to gain a competitive edge in the dental industry. Join us for "Unlock the Secrets of Dental Website Conversion: Strategies for Boosting Your Patient Base in 2023".
Presented on Friday, April 21, 2023 @ 12PM ET
Discover the latest strategies and best practices for optimizing your dental practice's online presence in 2023. Join us for a webinar on 'How To Leverage Dental SEO in 2023', where we'll share a proven SEO formula tailored specifically for dental practices. We'll cover:
- The importance of SEO for dental practices
- The current state of SEO
- SEO Tactics to Avoid in 2023
- The NEW 2023 SEO Formula
- Implementing the NEW 2023 SEO Formula
- Tools and resources to help with implementation
- Tips for measuring and tracking SEO success
Presented on Friday, March 3, 2023 @ 12PM ET
If you fail to plan, you are planning to fail. Call it tough love or just being straight up, but dentists and orthodontists need to hear this. Without a strong marketing plan your practice growth will be stunted and you will not be able to crush your competition (nicely of course). In this webinar we'll share:
- Why Every Dental or Orthodontic Practice Needs A Marketing Plan
- What Happens If You Don't Have a Marketing Plan
- The Top 11 Marketing Strategies To Employ In 2023
- The 5 Vital Elements Of A Powerful Dental Marketing Plan
- In this info-packed webinar Ian Cantle, Founder of Dental Marketing Heroes will share powerful marketing secrets that the top practices do.
Presented on Friday February 3, 2023 @ 12pm ET
You can’t improve what you don’t measure! Metrics are never the sexiest marketing to talk about, but having run successful marketing programs for decades I can tell you that you must, must, must, track and measure everything you do in marketing. The key to marketing metrics is knowing which ones are vital to your success and how to employ them. In this webinar we’ll explore:
- What are marketing metrics
- Why Metrics Are Vital To Successfully Marketing Your Practice
- How Your Marketing Metrics Can Increase The Valuation Of Your Practice
- What Dental Marketing Metrics You Should Be Tracking Today
Presented on Friday December 2, 2022 @ 12pm ET
Everyone has a love hate relationship with email. In fact for some practice owners, their own dislike of email gets in the way of them using one of the most powerful, highly converting tactics in your marketing toolbox. In this webinar we’ll share:
- The Truth About Email Marketing
- Why Every Dentist Needs To Leverage Email Marketing
- How You Can Leverage Email Marketing For Success
- The 3 Email Marketing Campaigns You Must Run This Month
Presented on Friday November 4, 2022 @ 12pm ET
Video is everywhere and each generation that follows continues to use video more than its predecessor. But traditionally it was very hard for businesses to produce videos that were professional, engaging, and impactful. And of course the big question is, what’s the ROI of video marketing? In this webinar we’ll explore:
- Why Video Is So Powerful
- How Dentists Can Leverage Video In Their Practices
- Tools To Help Make Video Production Easier
- 5 Videos Every Dentist Should Record Today
Presented on Friday October 7, 2022 @ 12pm ET
Social Media has become a hot-button topic for almost every dentist. The accessibility and ubiquity of social media makes social media an enticing area of marketing to focus a lot of energy on. But what are the dangers of social media marketing and how can a dentist maximize social media marketing to be a powerful part of your overall marketing strategy. In this webinar we’ll explore:
- What Really Is Dental Social Media Marketing
- The Social Media Shiny Object Syndrome & The Organic Social Myth
- How Dentists Can Leverage Social Media To Gain Exposure & Nurture Relationships
- The Dental Social Media Playbook
- How To Measure Social Media Marketing Success
Presented on Friday September 2, 2022 @ 12pm ET
Did you know that there's one system that your dental practice may be missing? Every practice leverages the power of systems to run an amazing practice and deliver exceptional service. You have a scheduling system, practice management systems, phone systems, payroll systems, sterilization systems, air cleaning systems, and the list goes on. Needless to say, systems ensure things work flawlessly every day in your practice. But if you don't have a marketing system in your practice then your marketing is not going to produce your desired results and you'll be wasting time, energy, and money.
Marketing has become a complex dance of numerous strategies and tactics with expertise needed to not only perform the work but to navigate it. In the midst of this challenging environment the concept of a Systematic Approach to Marketing has risen as the answer to aligning all your marketing efforts to get maximum results. In this webinar we'll explore what a marketing system is, why you need one, what it looks like in real practices and what the results are. Here's what you'll learn:
- What Is A Marketing System
- Why A Marketing System Is Vital To Winning At Dental Marketing
- Parts Of A Marketing System
- How You Can Implement A Dental Marketing System Now
Presented on Friday August 5, 2022 @ 12pm ET
Did you know that there’s an inexpensive strategy that will help you increase your exposure with people that visit your website when they leave your website? It’s true. Retargeting Ads are one of the most cost-effective methods for staying top of mind with your website visitors and bring them back to your website so that you can continue to nurture the relationship by offering them information and value. In this webinar we’ll share:
- What is Retargeting Advertising
- How Dental Practices Can Leverage Retargeting
- Places Your Practice Can Advertise With Retargeting
- Retargeting Strategies That Never Miss
- Common Retargeting Mistakes To Avoid
Presented on Friday July 1, 2022 @ 12pm ET
Google Maps drives of exposure and leads. Did you know Google Maps is part of the Google 3 Pack? Google Maps is a powerful platform for gaining visibility with local searchers. There are specific strategies to showing up at the top of the Google Maps Listings. In this webinar we’ll share:
- Why Google Maps Is A Must For Every Dental Practice
- How Google Maps Is An Important Part of Your SEO Strategy
- The Things You Must Do To Show Up At The Top Of Google Maps
- How To Track Your Google Maps Success
Presented on Friday, June 3, 2022 @ 12pm ET
Google Business Profiles (formerly Google My Business) is one of the free hidden gems in your organic (SEO) toolbox. But many dentists and orthodontists either don't set it up properly or they set it and forget and wonder why their competition continue to show up higher in organic results and map listings. In this in-depth webinar we'll share:
- Why Google Business Profiles (GBP) Is So Powerful
- Common GBP Mistakes And How To Avoid Them
- The 10 GBP Optimization Tips You Must Do To Get Great Results
- The 5 GBP Monthly Tasks To Perform To Avoid Slippage and See Improved Results
Presented on Friday, May 6, 2022 @ 12pm ET
Paid Ads can help you significantly increase the number of qualified leads you get each day, week, and month into your practice. But as many dental practices have learned, it's not as simple as setting up a Google Ads account and start spending money. In this in-depth webinar we'll share:
- Why dental and orthodontic practices shouldn't ignore Google Ads
- Key Pitfalls To Avoid With Google Ads
- The Key Ingredients For Google Ads Success
- How To Start Investing With Google Ads
- Your Lead Flow Is Just As Important As Your Campaign and Ads
Presented on Friday, April 1, 2022 @ 12pm ET
Search Engine Optimization continues to be one of the hidden success ingredients for high growth dental and orthodontic practices. In this webinar we'll share:
- Why you shouldn't ignore SEO in 2022
- The 'If We Build It They Will Come' Myth of Websites
- Case Study - How SEO Radically Increased Leads For This Dental Practice
- The Success Formula for Dental SEO - The Onsite and Offsite Ingredients You Need
Presented on Friday, March 4, 2022 @ 12pm ET
Having a website isn't enough. If you build it, they will not come unless you build your website properly to attract, engage, and convert visitors. In this dynamic webinar we'll share:
- What is a website conversion
- The often misunderstood role of a dental website
- The 3 website audiences you can't ignore
- How to leverage the 15 vital website elements that drive conversion
Presented on Friday, February 4, 2022 @ 12pm ET
If you fail to plan, you are planning to fail. Call it tough love or just being straight up, but dentists and orthodontists need to hear this. Without a strong marketing plan your practice growth will be stunted and you will not be able to crush your competition (nicely of course). In this webinar we'll share:
- Why Every Dental or Othodontic Practice Needs A Marketing Plan
- What Happens If You Don't Have a Marketing Plan
- The Top 11 Marketing Strategies To Employ In 2022
- The 5 Vital Elements Of A Powerful Dental Marketing Plan
In this info packed webinar Ian Cantle, Founder of Dental Marketing Heroes will share powerful marketing secrets that the top practices do.
Presented on Friday, January 7, 2022 @ 12pm ET
