This eBook is packed with insights which will help you know what you should be focusing on to increase the effectiveness of your dental practice marketing.

Here's a summary of what you'll learn:

• STEP 1: Strategy Before Tactics 1

• STEP 2: The Marketing Hourglass™ 5

• STEP 3: Content as the Voice of Strategy 8

• STEP 4: Create a Total Web Presence 11

• STEP 5: Operate A Lead Generation Trio 13

• STEP 6: Make Selling A System 16

• STEP 7: Living By the Calendar 19

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