Our Story
We Exist to Help ExceptionalDentists Thrive.
Dental Marketing Heroes was founded on one conviction: great dentists deserve great marketing. Not generic campaigns. Not inexperienced vendors. A proven partner who is as invested in your growth as you are.
Our Mission
To Help Dentists Do More Good in the World.
Our mission is to help dental practitioners and orthodontists achieve their goals, increase their practice valuation, and empower them to do more good in the world.
When dentists thrive, communities benefit. More patients get the care they need. More families have access to excellent dental health. That's what drives us every day — not just revenue numbers, but real impact.
Strategy First, Always
We don't execute tactics without a plan. Every engagement starts with a deep understanding of your practice, your ideal patients, and your competitive landscape.
True Partnership
We're not a vendor who disappears after onboarding. We become an extension of your team — accountable to your results, not just your invoice.
Full Transparency
No jargon-filled reports. No black boxes. You get a real-time KPI dashboard, monthly insights walkthroughs, and honest conversations about what's working.
Relentless Execution
Great strategy without great execution is worthless. Our team is on it every single day — optimizing, creating, and pushing your practice forward.
Ian Cantle
Founder & Chief Marketing Strategist
Dental Marketing Heroes, Toronto
Meet Ian Cantle
The Guide Behind Your Growth
Ian founded Dental Marketing Heroes after watching too many great dentists get burned by underqualified, ineffective, and unscrupulous marketing vendors. He wanted to build something different — a true marketing partner dedicated to dental practices.
Today, Ian and his team work exclusively with dentists and orthodontists across North America — deploying a proven, systematic approach to marketing that produces measurable, sustainable growth. He's written the book on content marketing for local search, earned multiple national awards, and built a reputation for being the kind of marketing partner every dentist deserves but rarely finds.
Founder & Chief Marketing Strategist, Dental Marketing Heroes
Master Certified Duct Tape Marketing Consultant
SEO for Growth Certified Consultant
Strategy First Marketing Consultant
Amazon Best-Selling Author — Content Marketing for Local Search
UpCity National Excellence Award Winner (twice)
BNI Member since founding
Talk with Ian
Awards & Credentials
We Don't Just Claim Expertise — We Prove It.
National Excellence Award
UpCity — Won twice in the last four years
Top SEO Agency 2024
UpCity — Top dental SEO agency in Canada
Top Web Design Agency 2024
UpCity — Recognized for dental website excellence
Master Certified
Duct Tape Marketing — Master Level Certification
SEO for Growth Certified
Specialized dental SEO methodology
Amazon Best Seller
Content Marketing for Local Search
Amazon Best Seller
We Wrote The Book
Content Marketing for Local Search
Ian Cantle's Amazon best-selling book — Content Marketing for Local Search: Creating Content That Google Loves and Prospects Devour — gives dental practices a complete roadmap for ranking on Google through strategic content.
- What makes local businesses rank well on Google
- How content marketing drives SEO results for dental practices
- How to build and execute a content plan for your practice
Get it on Amazon.com · Amazon.ca — or email info@dentalmarketingheroes.com for a complimentary copy (US & Canada only).
Client Stories
What Dentists Are Saying
Dr. Jesse Chai
Bradford Family Dentistry
"Ian and his team have helped us grow our practice and we are now experiencing the highest patient growth and revenue growth in our history. Their strategic focus, alignment of all our marketing efforts, and insightful reporting have made our marketing more effective, our growth faster, and it's never been easier — because they do it all, and do it with excellence!"
Dr. Jake DaBell
DaBell Orthodontics
"Working with Ian and his team has been an outstanding experience. From strategic planning to implementation, they make the process easy and effective. As far as online marketing is concerned, they're the best I've ever worked with."
Frequently Asked Questions
Who is Dental Marketing Heroes?Who is Ian Cantle?What types of dental practices does Dental Marketing Heroes work with?What makes Dental Marketing Heroes different from other dental marketing agencies?Where is Dental Marketing Heroes located?How long has Dental Marketing Heroes been in business?Let's work together
Ready to Meet Your Marketing Hero?
Book a free 30-minute Discovery Call with Ian. No pitch, no pressure — just an honest conversation about your goals and how we can help you get there.
Free • No obligation • 30 minutes with Ian Cantle