The CATALYST Program: Your Complete Done-For-You Dental Marketing System
Stop managing five vendors who don't talk to each other. The CATALYST Program is everything your practice needs — fully managed by one expert team with one strategy and one set of goals.
What We Deliver
The CATALYST Program is DMH's all-in-one monthly marketing retainer built on the proven Duct Tape Marketing System. It replaces the fragmented, expensive experience of managing multiple vendors with a single expert team that owns your entire marketing strategy and execution — from your website to your Google Business Profile to your reviews and beyond.
Month 1 is dedicated entirely to strategy and setup: a Total Online Presence Audit, a Strategy First Blueprint, website optimization, editorial calendar creation, and every system configured and ready. Starting in Month 2, your dedicated DMH team moves into full execution mode — doing the daily marketing work your practice needs to grow.
Practices across North America trust the CATALYST Program as their virtual marketing team. Clients consistently see 5x–30x ROI within the first year, driven by the compounding effect of integrated SEO, content, Google Business Profile management, email, advertising, and reputation management all working toward one set of goals.
Everything You Get
A complete, fully integrated growth stack delivered every single month — with zero gaps and zero vendor finger-pointing.
Strategy First Blueprint & Total Online Presence Audit
Comprehensive diagnostic audit mapping your local SEO competitors, keyword opportunities, conversion bottlenecks, and growth targets before execution starts.
Full Website Rebuild (WordPress or Duda)
Custom, mobile-first dental website engineered to convert visitors into booked appointments with click-to-call, fast page speeds, and structured schema markup.
2 SEO-Optimized Blog Posts Per Month
Procedure-focused, long-form dental articles targeting high-intent local searches for implants, Invisalign, veneers, and emergency dental care.
20 Custom GPB Posts Per Month
Engaging, brand-aligned Google Business Profile posts — updates, offers, and procedure highlights published directly to your Google Business Profile to keep your local listing active, fresh, and front-of-mind in Google's Map Pack.
Monthly Email Newsletter via The Engagement Engine
Automated, professionally designed patient newsletter keeping active and overdue recall patients connected to your practice to boost lifetime value.
Directory Citations & Backlink Building
High-authority healthcare directory submissions and ongoing local citation cleanup that boost Google Map Pack rankings.
Customized Review Generation System (Reviews Hero)
Automated post-visit review funnel turning happy patients into steady 5-star Google reviews while private feedback handles unhappy experiences.
Online Advertising Management (Up to $999 Ad Spend)
Google Ads and Meta ad setup, ad copywriting, negative keywording, conversion landing page build, and continuous bid optimization.
Ongoing Monthly SEO Optimizations & Keyword Tracking
Continuous technical fixes, schema updates, on-page optimization, and rank tracking for high-value dental keywords.
Real-Time Executive KPI Dashboard
24/7 access to live lead tracking, phone call recordings, form submissions, keyword rankings, and spend reporting.
Monthly Marketing Insights Video Walkthrough
A personalized video review from Ian Cantle explaining campaign performance, return on investment, and upcoming strategy tweaks.
Bi-Annual Marketing Planning Sessions
Strategic 1-on-1 growth sessions every 6 months to review revenue targets, add new procedure pushes, and align with practice goals.
Discover the Dental Marketing Heroes CATALYST Program
Learn how our strategy-first approach transforms fragmented marketing into a predictable growth engine for ambitious dental practices.
The Process
Discovery Call
A 30-minute call with Ian Cantle to understand your practice goals, assess market fit, verify territory availability, and answer your questions — zero pressure, zero obligation.
Strategy & Setup (Month 1)
Total Online Presence Audit, Strategy First Blueprint, custom website optimization, editorial calendar creation, and all analytics/ad systems configured before tactics begin.
Full Execution (Month 2+)
Your dedicated DMH team takes over daily execution: SEO, Google Business Profile management, email newsletters, Google Ads, reviews, content, and monthly ROI reporting aligned to your goals.
Common Questions
What is the CATALYST Program?
The CATALYST Program is Dental Marketing Heroes' flagship done-for-you dental marketing monthly retainer, built on the Duct Tape Marketing System. It replaces fragmented multi-vendor setups with a single expert team executing integrated Dental SEO, custom website design, Google Ads, Reviews Hero reputation management, email marketing, content, and Google Business Profile management.
How long is the minimum commitment for CATALYST?
The minimum commitment is 6 months. Month 1 is dedicated to Strategy & Setup (Total Online Presence Audit, Strategy First Blueprint, website build, and system setup). Month 2 and beyond is where full execution begins and patient growth starts to compound.
What ROI can my dental practice realistically expect?
Clients typically document 5x–30x ROI within the first 12 months. Results depend on practice capacity, market size, and baseline online authority, but our strategy-first, multi-channel approach is calibrated to drive high-value cases like dental implants, Invisalign, and full-mouth restorations.
Is Google and Meta ad spend included in the monthly retainer?
The CATALYST retainer includes complete campaign setup, landing page creation, ad copy, and management for up to $999/mo in ad spend. Actual ad spend is paid directly to Google or Meta. For higher ad budgets, tiered management plans are available.
Do you offer territory exclusivity for the CATALYST Program?
Yes! We enforce strict single-practice territory exclusivity. Once a practice enrolls in the CATALYST Program, we lock out competing dental or orthodontic practices in that geographic market.
How does CATALYST differ from hiring separate SEO, web, and ad agencies?
When separate vendors handle web, SEO, and ads, nobody owns the overall strategy, messages clash, and budgets leak. CATALYST unifies everything under Ian Cantle and a single team of dental specialists — so every dollar spent in one channel boosts performance in the others.
Book Your Free Discovery Call
30 minutes with Ian Cantle. No pressure, no pitch — just an honest look at what's holding your practice back and a clear roadmap to fix it.
Free • No obligation • 30 minutes with Ian Cantle