
The CATALYST Program is DMH's all-in-one monthly marketing retainer built on the proven Duct Tape Marketing System. It replaces the fragmented, expensive experience of managing multiple vendors with a single expert team that owns your entire marketing strategy and execution — from your website to your social media to your reviews and beyond.
Month 1 is dedicated entirely to strategy and setup: a Total Online Presence Audit, a Strategy First Blueprint, website optimization, editorial calendar creation, and every system configured and ready. Starting in Month 2, your dedicated DMH team moves into full execution mode — doing the daily marketing work your practice needs to grow.
Practices across North America trust the CATALYST Program as their virtual marketing team. Clients consistently see 5x–30x ROI within the first year, driven by the compounding effect of integrated SEO, content, social media, email, advertising, and reputation management all working toward one set of goals.

A 30-minute call with Ian to understand your goals, assess fit, and answer your questions — zero pressure, zero obligation.
Total Online Presence Audit, Strategy First Blueprint, website optimization, editorial calendar, and all systems configured — everything built before a single tactic is executed.
Your dedicated DMH team takes over the daily marketing work: content, social media, email, SEO, ads, reviews, and reporting — all aligned to your strategy and goals.
What is the CATALYST Program?
The CATALYST Program is DMH's comprehensive done-for-you dental marketing monthly retainer, built on the Duct Tape Marketing System. It covers everything from strategy through to full execution — SEO, content, social media, email, advertising, reviews, and reporting — all managed by one expert team.
How long is the minimum commitment?
The minimum commitment is 6 months. Month 1 is focused on strategy and setup; Month 2 and beyond is where full execution begins and results start to compound.
What ROI can I realistically expect?
Clients typically see 5x–30x ROI within the first year of the program. Results vary based on your market, starting point, and how competitive your local area is — but the integrated, strategy-first approach is designed to maximize returns.
Is ad spend included?
Month 1 includes advertising management up to $999 ad spend, which is billed directly by the platforms (Google, Meta). Tiered management fees apply for higher ad budgets — this is discussed during the Discovery Call.
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30 minutes with Ian Cantle. No pressure, no pitch — just an honest look at what's holding your practice back and a clear roadmap to fix it.
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