The CATALYST Program
Our all-in-one done-for-you marketing program. Built on the award-winning Duct Tape Marketing System and customized entirely for dental practices — it's the complete marketing engine your practice needs, fully managed by our team.
Clients who go all-in on CATALYST see 5x–30x ROI within the first year. Month one is dedicated to strategy and setup. Month two and beyond, we execute relentlessly.
"Owners who work with us comment on how easy we make the marketing process, and how powerful the results are."
Ian Cantle, Founder
What's included
- Strategy First Blueprint & Total Online Presence Audit
- Full website rebuild (WordPress or Duda)
- 2 SEO-optimized blog posts per month
- 20 custom social media posts per month
- Monthly email newsletter via The Engagement Engine
- Directory citations & backlink building
- Customized review generation system
- Online advertising management (Google & social)
- Ongoing SEO optimizations & keyword tracking
- Real-time executive KPI dashboard
- Monthly marketing insights video walkthrough
- Bi-annual marketing planning sessions
Every Channel. One Expert Team.
Individual services for practices that want targeted results in a specific area — or building blocks you can combine into a custom program.
Dominate Google
Dental SEO
Get to page one of Google for the keywords your ideal patients are actually searching. We deploy tailored on-page and off-page SEO strategies — keyword research, content optimization, technical health, local SEO, directory citations, and backlink building — all calibrated for dental practices.
- Keyword research & content strategy
- Monthly on-page & technical SEO
- Google Business Profile optimization
- Backlink building & directory citations
- Real-time rank tracking & reporting
Sites That Convert
Dental Web Design
Your website should be your hardest-working team member. We build beautiful, conversion-focused dental websites on WordPress or Duda — designed to rank, engage, and turn visitors into booked appointments 24/7.
- Custom design tailored to your brand
- Built for SEO from the ground up
- Mobile-first, fast-loading, accessible
- Conversion-optimized page architecture
- First year of hosting included
Build Your Community
Social Media
20 professionally designed, on-brand social posts per month across Facebook, Instagram, and LinkedIn. We create content that educates, builds trust, and converts your community into booked patients.
- 20 custom posts/month across platforms
- On-brand custom visual templates
- Community engagement strategy
- Content calendar aligned with your services
- Performance analytics & optimization
High-Intent Patients
Google Ads
Put your practice in front of patients who are actively searching for a dentist right now. We build, launch, and continuously optimize Google Ad campaigns that deliver qualified leads at maximum ROI.
- Campaign strategy & keyword selection
- Ad copy & landing page creation
- Google Ads & social ad management
- Ongoing bid optimization
- Transparent ROI reporting
5-Star Reputation
Reviews Hero System
Online reviews are the #1 trust signal for new patients. Our Reviews Hero System makes it effortless to generate a steady stream of authentic 5-star reviews — and turn your best patients into your loudest advocates.
- Custom review funnel system setup
- Google Reviews integration on your site
- Ongoing review monitoring
- Team response & negative review management
- Reputation reporting dashboard
4,500% Average ROI
Email Marketing
Email marketing remains one of the highest-ROI channels available. Monthly professionally written newsletters delivered via The Engagement Engine — nurturing leads, re-activating patients, and keeping your practice top-of-mind.
- Monthly professionally written newsletter
- On-brand HTML email design
- Powered by The Engagement Engine platform
- Patient segmentation & nurture sequences
- Open rate & click tracking analytics
Authority & SEO Fuel
Content Marketing
Two 700–1,000 word SEO-optimized blog posts per month, written by expert dental marketing writers. Content that educates patients, ranks on Google, and gives you a steady stream of social and email material.
- 2 expert blog posts per month
- Keyword-targeted, SEO-optimized writing
- Aligned with your editorial calendar
- Repurposable for social & email
- Positions you as the trusted authority
Clarity Before Action
Marketing Audits
Before we invest a dollar, we audit everything. Our Total Online Presence Audit examines your website, SEO health, Google Business Profile, social media, content, competitors, and online reputation — revealing exactly where your growth is hiding.
- Website SEO & technical analysis
- Google Business Profile review
- Social media audit & benchmarking
- Competitor analysis & gap mapping
- Online reputation assessment
From First Call to Full Growth Engine
Three clear steps to take your practice from where it is to where you want it to be.
Discovery Call
A 30-minute conversation with Ian to understand your goals, assess where you are, and determine where you want to go. No pitch — just clarity.
Strategy & Audit
We conduct a comprehensive audit of your entire online presence and deliver a customized marketing plan built around your ideal patients and growth targets.
Execute & Grow
Your dedicated DMH team executes the plan every single month — with transparent reporting, monthly insights walkthroughs, and continuous optimization.
Real Results from Real Practices
Dr. Jesse Chai
Bradford Family Dentistry
“Ian and his team have helped us grow our practice and we are now experiencing the highest patient growth and revenue growth in our history. Their strategic focus, alignment of all our marketing efforts, and insightful reporting have made our marketing more effective, our growth faster, and it's never been easier.”
Dr. Jake DaBell
DaBell Orthodontics
“Working with Ian and his team has been an outstanding experience. From strategic planning to implementation, they make the process easy and effective. As far as online marketing is concerned, they're the best I've ever worked with.”
Ready to get started?
Book Your Free Discovery Call
30 minutes with Ian Cantle. No pressure, no pitch — just an honest look at what's holding your practice back and a clear roadmap to fix it.
Book Free Discovery CallFree • No obligation • 30 minutes with Ian Cantle
