10 Areas of Your Practice Marketing
We look at everything that affects your ability to attract and convert new patients — from your Google rankings to your website conversion rate to how you're positioned against competitors.
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Website & Conversion
Is your site set up to turn visitors into booked patients — or is it leaking leads?
Google Business Profile
Is your GBP fully optimized, regularly updated, and generating calls?
Local SEO Rankings
Where does your practice show up for your top 5 patient search terms?
Online Reviews
Review volume, recency, and response habits compared to your local competitors.
Social Media Presence
Are your social profiles active, consistent, and converting followers to patients?
Paid Advertising
Are you running ads? If so, are they structured for ROI — or just spend?
Email & Patient Reactivation
Do you have systems to bring inactive patients back before competitors do?
Content & Blog
Are you publishing content that builds authority and brings in organic traffic?
Brand Positioning
Does your messaging clearly articulate why a patient should choose you over anyone else?
Marketing Strategy
Do you have a documented marketing plan — or are you reacting to tactics?
Who Reviews Your Checkup
Ian Cantle — Personally
Ian Cantle is the founder of Dental Marketing Heroes, a Duct Tape Marketing Master Certified Consultant, and an Amazon bestselling author on dental content marketing. He has spent over two decades building marketing systems for dental and orthodontic practices across North America. Every checkup goes through Ian before it reaches you — not a junior analyst, not a template.
Learn more about IanPrefer to Talk First?
Book a free 30-minute Discovery Call and get a live conversation with Ian about what's holding your practice back.
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