Real Dental Marketing Results from Real Practices
These results are for dental and orthodontic practices that committed to a systematic marketing system. DaBell Orthodontics reached 3,990% organic traffic growth and #1 Google rankings in Spokane Valley. Bradford Family Dentistry documented 29X ROI in a market of 17 competitors. Li Family Dental reached 215% year-over-year organic growth and 717+ Google reviews. Chestnut Dental reversed a botched agency handoff across three locations to 45% year-over-year organic growth.
Four Practices. Documented Outcomes.
| Practice | Location and type | Main challenge | What we did | Headline results | Full case study |
|---|---|---|---|---|---|
| DaBell Orthodontics | Orthodontics · Spokane Valley, WA | Elite clinician with a virtually non-existent digital presence — 90 organic visits/month and a ghost social audience. | Built brand pillars around real patient stories and deployed a systematic content and SEO engine. | 3,990% organic traffic growth; #1 Google rankings for every major keyword in Spokane Valley | Read the case study → |
| Bradford Family Dentistry | General Dentistry · Bradford, Ontario | Heavy marketing spend with diminishing returns in a market of 17 competitors within 1.5 miles, plus a Google Ads campaign silently routing $10,000+ CAD/year into 404 pages. | Consolidated multiple isolated vendors into one accountable system, plugged the ad-spend leak, and built a 700+ Google review wall. | 29X ROI, 5X qualified leads, and a $270K peak production month | Read the case study → |
| Li Family Dental | Family Dentistry · Queensway / Etobicoke, ON | A clinically excellent practice ranked 49th for 'dentist near Etobicoke,' buried on page 4 of Google, with no review capture system and no patient reactivation plan. | Built a six-year Marketing Catalyst System where every component feeds every other — reviews building SEO, SEO driving new patients, email reactivating dormant relationships. | 215% year-over-year organic growth, 717+ Google reviews, and a 62% newsletter open rate | Read the case study → |
| Chestnut Dental | Multi-Location Dentistry · Bedford · Needham · Franklin, MA | A botched agency handoff from their previous provider created technical debt, visibility dead zones across all three Massachusetts locations, and a November 2024 traffic cliff. | Treated each of the three locations as its own market while maintaining brand coherence — location-specific paid pilots, a StoryBrand redesign, and a technical rebuild. | 45% year-over-year organic growth, 66% monthly call spike, and an all-time call volume record | Read the case study → |
Pat Crawford DDS is listed as coming soon — its full case study is being documented now, with no results or numbers published yet.
How did DaBell Orthodontics reach the #1 Google ranking in Spokane Valley?
DaBell Orthodontics went from 90 organic visits a month and a ghost social audience to #1 rankings for every major keyword in Spokane Valley by building brand pillars around real patient stories and a systematic content and SEO engine.
- Organic traffic grew from 90 to 3,681 visits/month — 3,990% total organic growth
- Phone calls grew 4X, from 16 to 64 Google Business Profile calls/month
- #1 ranking for 'Invisalign Spokane Valley,' plus 2 additional #1 rankings
- Keyword moat expanded from 276 terms to 2,679
- Facebook engagement grew 2,553% — a 1,400-follower ghost audience reactivated
How did Bradford Family Dentistry document 29X ROI in a market of 17 competitors?
Bradford Family Dentistry documented 29X ROI, 5X qualified leads, and a $270K peak production month by consolidating multiple isolated vendors into one accountable system, plugging a $10,000+ CAD/year Google Ads leak, and building a 700+ Google review wall.
- 29X ROI on total marketing investment
- 5X qualified leads versus the pre-engagement baseline
- $10,000+ CAD/year of Google Ads waste recovered on day one
- $270K peak production month — the best in the practice's history
- 700+ Google reviews built an unassailable social proof wall
How did Li Family Dental compound to 215% year-over-year organic growth over six years?
Li Family Dental went from ranking 49th for 'dentist near Etobicoke' to 215% year-over-year organic growth, 717+ Google reviews, and a 62% newsletter open rate through a six-year commitment to one integrated marketing system.
- 215% year-over-year organic growth — over 1,000 new monthly visitors
- Local SEO ranking moved from #49 to the top 3 for 'dentist near Etobicoke'
- 717+ Google reviews (929 across all platforms)
- 62% newsletter open rate — roughly three times the ~20% industry average
- Six-year strategic engagement: Jumpstart → Marketing Catalyst Program
How did Chestnut Dental reverse a botched agency handoff across three locations?
Chestnut Dental reversed a botched agency handoff across three Massachusetts locations — reaching 45% year-over-year organic growth, a 66% monthly call spike, and an all-time call volume record in July 2024 — through location-specific paid pilots, a StoryBrand redesign, and a technical rebuild.
- 45% year-over-year organic traffic growth by March
- 66% month-over-month call volume increase in March
- All-time call volume record in the practice's history, reached July 2024
- 18.2% Google Ads click-through rate (vs ~2% industry average)
- Bedford now holds #1 for Pediatric Dentist
How do we measure dental marketing results?
We measure results in the same signals our case studies track: Google rankings and keyword positions, organic traffic, Google Business Profile phone calls, Google review volume, newsletter open rates, qualified leads, and production. For DaBell, that meant tracking organic visits from 90 to 3,681 per month and keyword rankings from 276 terms to 2,679. For Bradford, it meant documenting ROI on total marketing investment and recovering $10,000+ CAD of Google Ads waste. The goal is trackable, verifiable numbers — not impressions or vanity metrics.
20+ Years. One Industry. Verifiable Credentials.
DMH has worked exclusively with dental and orthodontic practices for over two decades. Every credential below is independently verifiable.
UpCity National Excellence Award
Recognised as one of North America's top-performing marketing agencies.
Amazon Bestselling Author
Ian Cantle's book on dental content marketing is a go-to resource in the industry.
Duct Tape Marketing Master Certified
One of a select group of agencies certified at the Master level globally.
20+ Years in Dental Marketing
Focused exclusively on dental and orthodontic practices across Canada and the US.
Frequently Asked Questions
What kind of results can a dental practice expect from marketing?
Results vary by practice, market, and starting point. In our documented case studies, practices have seen outcomes ranging from 3,990% organic traffic growth and #1 local Google rankings to 29X ROI and 717+ Google reviews. We do not promise specific results; every engagement starts with a diagnostic of your practice and market.
How long does it take to see results from dental marketing?
Timelines vary. DaBell Orthodontics saw a 115% organic traffic increase within 120 days of starting in January 2016, while Li Family Dental's 215% year-over-year organic growth was the output of a six-year commitment to one system. Some channels respond faster than others, and compounding results build over time.
What do you measure to track dental marketing results?
We measure the signals our case studies track: Google rankings and keyword positions, organic traffic, Google Business Profile phone calls, Google reviews, newsletter open rates, qualified leads, and production. The goal is trackable, verifiable numbers — not vanity metrics.
Do you work with orthodontists as well as general dentists?
Yes. Our case studies span orthodontic practices, family dental practices, and general and multi-location dentistry across the United States and Canada. We have worked exclusively with dental and orthodontic practices for over two decades.
Can you help a practice recover from a bad experience with another agency?
Yes. The Chestnut Dental case study documents a recovery from a botched agency handoff that left technical debt and visibility dead zones across three locations. That engagement started with an honest audit of what the previous agency had left behind.
How are these results verified?
The numbers on this page come from documented case studies built on real SEO and analytics data — Google rankings, organic traffic, Google Business Profile calls, review counts, and ad-platform metrics. Every credential we cite, including the UpCity National Excellence Award, is independently verifiable.
What does it cost to get these kinds of results?
Pricing depends on your practice type, market, and how many patient-acquisition channels you need running. Our pricing guide covers the real range practices pay and what drives it. Book a Discovery Call for a quote tailored to your practice.
Want to Know What DMH Could Do for Your Practice?
Book a free Discovery Call with Ian Cantle. We will review your current marketing, identify the highest-priority gaps, and outline what a growth system would look like for your specific practice and market.