Most agencies show you logos and vague claims. We show you what actually happened — the situation a practice was in before they came to us, the specific strategies we built for them, and the measurable outcomes those strategies produced. Numbers that can be verified. Quotes from the people who lived through the process.
These case studies span orthodontic practices, family dental practices, and general dentistry — different markets, different starting points, and different growth trajectories. What they share is a commitment to systematic, integrated marketing over reactive, one-off tactics. The results reflect that difference.
DaBell Orthodontics
The 3,990% Growth Engine
In January 2016, DaBell Orthodontics had 90 organic visitors a month and a social media presence with 1,400 followers and zero engagement — a ghost audience. Dr. Jake DaBell was clinically exceptional and digitally invisible. By building brand pillars around his real patient stories and deploying a systematic content and SEO engine, we took the practice from page 2 obscurity to #1 rankings for every major keyword in Spokane Valley — and 3,681 monthly organic visitors.
Bradford Family Dentistry
The 5X Trajectory
Seventeen dental clinics compete within 1.5 miles of Bradford Family Dentistry. Dr. Jesse Chai was spending heavily on marketing and watching his returns diminish — while a Google Ads campaign was silently funnelling $10,000+ CAD per year into 404 pages. After consolidating everything into one accountable system, plugging the leaks, and building an unassailable wall of 700+ Google reviews, BFD achieved 29X ROI, 5X qualified leads, and a $270K peak production month. It is now the only practice in its market that is growing.
Li Family Dental
The Compounding Growth Engine
Six years. One system. A practice that went from ranking 49th for 'dentist near Etobicoke' to achieving 215% year-over-year organic growth, 717+ Google reviews, and a newsletter open rate of 62% — roughly three times the industry average. Li Family Dental is the clearest illustration of what happens when a practice commits to a marketing system and stays committed: the results compound, the cost per patient drops, and the practice becomes structurally difficult to compete with.
Chestnut Dental
Turning the Tide: Digital Dominance Across Three Locations
A botched agency handoff from their previous provider left Chestnut Dental with technical debt, visibility dead zones across all three Massachusetts locations, and a November 2024 traffic cliff. Within months of the DMH engagement, the practice reversed its decline — 45% year-over-year organic growth, a 66% monthly call spike, 18.2% Google Ads click-through rates, and an all-time call volume record in July 2024. Bedford now holds #1 for Pediatric Dentist.
Pat Crawford DDS
Shifting the Ship to Digital Dominance
A well-established practice with a strong clinical reputation — but a marketing mix that hadn't kept pace with how patients now find, research, and choose a dentist. The Pat Crawford DDS case study documents the strategic shift to coordinated digital marketing and the patient growth that followed. Full details being documented now.
Why the Results Are Real
20+ Years. One Industry. Verifiable Credentials.
DMH has worked exclusively with dental and orthodontic practices for over two decades. Every credential below is independently verifiable.
UpCity National Excellence Award
Recognised as one of North America's top-performing marketing agencies.
Amazon Bestselling Author
Ian Cantle's book on dental content marketing is a go-to resource in the industry.
Duct Tape Marketing Master Certified
One of a select group of agencies certified at the Master level globally.
20+ Years in Dental Marketing
Focused exclusively on dental and orthodontic practices across Canada and the US.
Want to Know What DMH Could Do for Your Practice?
Book a free discovery call. We will review your current marketing, identify the highest-priority gaps, and outline what a growth system would look like for your specific practice and market.
