11 Simple Marketing Ideas To Get You Through The Pandemic

Have you cut back on marketing due to the COVID-19 pandemic? Marketing isn't a luxury — it's a necessity. Here are 11 ideas to help you stay in the marketing flow.

Have you cut back on marketing due to the COVID-19 pandemic? You’re not alone. A lot of dental practice owners are trying to save money by reducing their spending.

Cutting back is understandable and may be necessary, but marketing isn’t a luxury for your practice. It’s a necessity, an investment in the growth of your practice. Here are 11 ideas to help you stay in the marketing flow.

#1: Focus On Social Media

Americans are spending more time on social media than they did before the pandemic. That translates to an opportunity for dental practices that need low-cost ways to engage their target clients.

Eleven creative dental marketing ideas for surviving and growing through economic and health crisis periods

#2: Take Advantage Of Cheap Advertising

One of the biggest potential upsides to the pandemic is that advertising costs are lower than usual. Marketing agencies are anecdotally reporting costs that are between 50% and 75% lower than they were before the pandemic.

#3: Don’t Lose Sight Of SEO

SEO is easy to neglect when money is tight. But SEO is the longest game in digital marketing. If you don’t stay on top of it now, you could find yourself facing an uphill battle to regain your page-one rank later.

#4: Create And Promote Special Offers

Consumers are still spending on health and self-care. Think about what your clientele wants and needs and create an offer that meets them where they are.

#5: Invest In Content Marketing

Blog posts and videos that answer common patient questions can drive consistent organic traffic for years. This is a high-ROI investment that pays dividends long after the pandemic is over.

#6: Build Your Email List

Your email list is an asset you own. Unlike social media followers, your email subscribers can’t be taken away by an algorithm change.

Dental practice implementing pandemic marketing strategies that maintain patient relationships and prepare for recovery

#7: Focus On Patient Retention

Reach out to patients who are overdue for appointments. Let them know your practice is safe and ready to see them. A simple email or text campaign can fill your schedule quickly.

#8: Get More Reviews

Reviews are more important than ever as people research practices online before booking. Make asking for reviews a consistent part of your patient communication process.

#9: Plan For Recovery

Use this time to build a marketing plan for when things return to normal – and they will return to normal. Practices that have a plan ready will be able to capitalize on pent-up demand much faster than those who are scrambling to figure it out.