5 Free Marketing Ideas You Can Start Immediately
Is your marketing budget tiny — or non-existent? Here are 5 of my favourite free marketing ideas for dental practices that you can start today.
- Fully optimize your existing Google Business Profile listing with fresh photos.
- Implement a structured verbal review request routine at operatory discharge.
- Engage actively with neighboring local business social media pages.
5 Free Marketing Ideas You Can Start Immediately!
Is your marketing budget tiny – or non-existent? It’s a common problem with local businesses who put everything they make into inventory and payroll. Which is why I’ve compiled 5 of my favorite free marketing ideas for you to try.
1. Publish a Newsletter
Email marketing is easy and affordable. If you have a small list, you can manage it using a free version of autoresponder software – and a newsletter is a great way to keep people informed about your business and stay top of mind between appointments.
2. Encourage and Respond to Reviews
Over 76% of consumers check your reviews before making a purchase. You can use these reviews to your advantage without spending any money. Ask existing customers to leave reviews by asking them in person or in an email. Once people post reviews, make sure to reply to all reviews – positive and negative.
3. Film or Write Customer Testimonials
Video testimonials convert! People are happy to be asked their opinion and many of your patients may be eager to help you out by filming or writing a testimonial. Testimonials can be shared on your website, blog, or on social media.
4. Pair Up with Other Business Owners
Whatever your practice specializes in, identify businesses that mesh well with yours and cross-promote each other’s products and services.
5. Get Involved in Local Events
One of the best ways for local businesses to attract new customers is to get involved in local events. Does your town have an annual charity event? Participating can help raise your profile and earn you goodwill from the people who are most likely to become patients.
Ian Cantle
Founder & Chief Marketing Strategist
Ian Cantle has spent over 20 years helping independent dentists and orthodontists dominate their local markets, build strategy-first marketing systems, and increase practice valuation.
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