Your Dental Website Redesign Checklist for 2022
Is your dental website in need of a facelift? Your website's lacklustre design could be hurting your business. Here's what you need to know for a successful redesign.
- 301 redirects must map every old URL to its corresponding new page to preserve SEO authority.
- Audit all lead capture forms and phone tracking numbers prior to launching.
- Benchmark existing keyword rankings and site speed metrics.
Is your dental website in need of a facelift? Are you considering a dental website redesign? Even if you’ve spruced it up in the past couple of years, it might be outdated. And, if that’s the case, your website’s lacklustre design could be hurting your business.
Dental Website Redesign Checklist
- 1.Audit your existing site . Review your Google Analytics, current rankings, CTAs, aesthetics, and technical aspects including plugins, security, and links.
- 2.Decide what your goals are . Perhaps you want to increase conversions, attract more leads, drive more appointment requests, or increase your profits.
- 3.Think about design options . If rebranding at the same time, your new design should reflect your new logo, colors, and brand identity.
- 4.Create a site map . Your site map is an overview of the site’s architecture, with an eye toward creating an optimal user experience.
- 5.Employ design best practices . Include plenty of white space, put your call to action above the fold, and link your logo back to your home page.
- 6.Research keywords . Keep in mind that recent trends favor long-tail local keywords and voice search.
- 7.Research the market and your competitors . Review competitors’ websites to see what’s working in your market.
- 8.Create evergreen content . If you have outdated content on your site, your redesign is the best time to update it.
- 9.Take advantage of the latest website tech . Consider adding a chatbot for customer service or a plugin that allows visitors to book appointments directly.
- 10.Social Proof . Leverage patient testimonials and reviews to help drive conversions.
Ian Cantle
Founder & Chief Marketing Strategist
Ian Cantle has spent over 20 years helping independent dentists and orthodontists dominate their local markets, build strategy-first marketing systems, and increase practice valuation.
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