How To Elevate Your Social Media In 2022
The world of social media marketing is noisy. Getting your content to your ideal patients is tough going. Here are the things that can help your posts stand out.
- Stock graphics generate zero engagement; candid team photos stop the scroll.
- Behind-the-scenes sterilizing and technology showcases demonstrate clinical excellence.
- Humor and humanity make the dental experience approachable.
The world of social media marketing is noisy these days. Getting your content to the people who are most likely to use your dental services is tough going.
The only way to succeed is to make sure that your social media posts stand out in a crowded playing field. Here are some things that can help your posts stand out in 2022.
Up Your Emoji Game
You might not think of emoji as professional but the bottom line is that internet users love them. Incorporating them into your social media content can help your posts stand out. Using one to three emoji per post is the right range.
Add Images To Every Post
Posts with images consistently outperform text-only posts across every platform. Even a simple graphic with a key stat or quote will dramatically increase your reach and engagement compared to text alone.
Use Video
Video has become the dominant content format across all social media platforms. Short, engaging video content gets far more views and shares than text or images alone.
Cross-Post and Repurpose
Don’t create content once and forget it. A blog post can become a series of social media posts. A video can be trimmed into short clips. A podcast episode can become a quote graphic. Repurposing extends the life of your content.
Lean Into Stories and Reels
Instagram Stories, Facebook Stories, and Instagram Reels get massive organic reach compared to regular feed posts. Making Stories and Reels a regular part of your content mix is one of the highest-leverage things you can do to elevate your social media presence in 2022.
Ian Cantle
Founder & Chief Marketing Strategist
Ian Cantle has spent over 20 years helping independent dentists and orthodontists dominate their local markets, build strategy-first marketing systems, and increase practice valuation.
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