How To Leverage Video And Multi-Media For Dental Practices
In this webinar, Ian Cantle shares how video marketing for dentists can improve your engagement and conversions — with practical tips and tools you can use today.
- 73% of people prefer watching a short video over reading a text article — video is what patients want.
- Create welcome videos, procedure explainers, testimonials, educational tips, and before-and-after showcases.
- Video is a content marketing catalyst — one video fuels social posts, email, YouTube, blogs, and web pages.
Watch the webinar replay of “How To Leverage Video And Multi-Media For Dental Practices” .
Hello and welcome to our 10th webinar of 2022. Today we’ll be talking about how to leverage video and multi-media for dental practices. My name is Ian Cantle, and I’m the founder and chief strategist at Dental Marketing Heroes.
Why Video Is So Powerful For Dentists
When asked how they’d most like to learn about a product or service, 73% of people said they’d prefer to watch a short video, compared with 11% who’d rather read a text-based article. This is what your ideal patient wants.
What We Cover In This Webinar
- 1.Why video is so powerful – statistics that will change how you think about content
- 2.Video as a content marketing catalyst – what that means and how it works
- 3.How dentists can leverage video in their practices today
- 4.Tools to help make video production easier and more affordable
- 5.Videos every dentist should record right away
Video Types Every Dental Practice Should Create
- Welcome video – introduce your team, your practice, and your patient experience
- Procedure explainers – reduce anxiety by showing patients what to expect
- Patient testimonials – video reviews are dramatically more powerful than text reviews
- Educational tips – brushing techniques, flossing, oral health Q&A
- Before and after showcases – visual proof of your clinical results
Video Is A Content Marketing Catalyst
One video can become five social media posts, an email campaign, a YouTube video, a blog post, and a website page. Video multiplies your content marketing output and gives you material for every platform.
Ian Cantle
Founder & Chief Marketing Strategist
Ian Cantle has spent over 20 years helping independent dentists and orthodontists dominate their local markets, build strategy-first marketing systems, and increase practice valuation.
Ready to Put This Strategy to Work in Your Practice?
Book a free Discovery Call with Ian Cantle. We will evaluate your local market, search presence, and patient acquisition strategy with no pitch and no obligation.
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