3 Actionable Steps For Successful Dental Marketing In 2022
80% of all non-referral based leads within the dental sector starts with a major search engine. Here are 3 actionable steps for successful dental marketing.
- Top practices treat marketing as an essential operational investment, not a discretionary expense.
- They train front-desk teams rigorously on phone conversion and appointment scheduling.
- They maintain unshakeable consistency in local SEO, reputation generation, and patient communication.
It’s time to think about dental marketing in 2022. It’s estimated that 80% of all non-referral based leads within the dental sector starts with a major search engine. What this means is that if you think your potential patients aren’t searching for you online, then you’re wrong.
Step 1 – Have A Great Website
Your dental website is your virtual shop window. Pretty much all your efforts at dental marketing should start with your website, so it needs to be right. When it’s laid out correctly, potential patients should be able to navigate quickly and extract the information they need.
Step 2 – Engage On Social Media
A good percentage of your potential patients are using social media, especially Facebook and Instagram. Therefore it stands to reason that if you want to attract them, this is where you need to be. Pick one or two platforms and commit to building a consistent presence on them before expanding to others.
Step 3 – Leverage Local SEO
Local SEO is the process of optimizing your online presence to attract more patients from relevant local searches. This includes optimizing your website for local keywords, building and maintaining your Google Business Profile, generating reviews, and building local citations.
For most dental practices, local SEO is the highest-ROI digital marketing investment you can make. Patients searching for a dentist near them are high-intent prospects who are ready to book. Being visible when they search is everything.
Ian Cantle
Founder & Chief Marketing Strategist
Ian Cantle has spent over 20 years helping independent dentists and orthodontists dominate their local markets, build strategy-first marketing systems, and increase practice valuation.
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