Your Next 30 Days Of Dental Marketing Plan

Your Next 30 Days Of Dental Marketing Plan…

Marketing in a time of economic crisis is no joke. But you already know that. Let’s face it: it’s difficult, at best, to know how to handle your marketing when uncertainty is everywhere you look. And yet, for all that, marketing is a must if you want your business to stay afloat.

Week 1 – Prepare

1. Review your competitors’ websites to see how they’re handling marketing
2. Update your website with a statement about your practice’s current status and any changes to services or hours
3. Post your announcement on social media and email it to your list
4. If your business hours have changed, make sure to update your listings on Google and review sites

Week 2 – Reactivate

1. Post your schedule on social media each week so patients know when you’re available
2. Consider offering a special promotion to welcome patients back
3. Start a review generation campaign – email patients asking for a Google review

Week 3 – Build Momentum

1. Publish at least two pieces of educational content – blog posts, social media posts, or a video
2. Set up or review your email marketing automation sequences
3. Audit your Google Business Profile and make any needed updates

Week 4 – Accelerate

1. Review your analytics – website traffic, social media engagement, and email open rates
2. Double down on what’s working
3. Consider a small paid social campaign to boost your best-performing content