Dentist Reputation Management
I hope you’re not sick of me talking about online reviews, because I’m about to do it again. Why? Because they can have a huge impact on your practice and bottom line.
91% of consumers between the ages of 19 and 34 trust reviews, and clients are more likely to trust your practice if you have at least 40 reviews. If you don’t already have a solid review presence, it’s time to get serious about building one.
The great news is that 68% of clients who are asked to leave a review are willing to do so. Here’s how to ask them.
1. Asking For Reviews In Person
For any brick-and-mortar types of businesses like dental practices, asking for reviews in person may be the way to go. The trick is doing it in a way that doesn’t feel forced or put undue pressure on your client.
Conversational flow is important. One option is to have your receptionist(s) engage with patients when they pay after their appointment. They can start by asking if the patient was happy with their experience. Any client who praises your practice represents a positive review.
That said, it’s not a good idea to ask for a review as soon as the client says something positive. Ask a few follow-up questions. Then, as you end the conversation, say something like “We really appreciate feedback from our patients because it helps people learn about us. Would you be willing to write an online review?” You can plug in your platform of choice, whether it’s Yelp, Google, or Facebook.
2. Asking For Reviews Via Email
In some cases, sending an email may be the right way to ask for reviews.
My recommendation is to segment your client list and send out staggered emails accordingly. Getting too many reviews all at once may not be helpful, since there’s evidence to suggest that Google and Yelp may ding you if you have a massive influx of reviews.
On a related note, it’s also not wise to link directly to your Yelp page in your email since their algorithm might penalize you for doing so. Instead, mention your preferred review site if you have one, and suggest that the client Google “Your Practice Name + Yelp” to find your page.
However, if you are asking people to leave reviews on your page, you may link directly to the website page.
3. Asking For Reviews On A Thank You Page
Does your practice have an online store where clients can buy dental supplies? If so, you may want to use your Thank You page to ask clients for a review.
It’s important to remember that first-time clients aren’t going to be able to review your products if they’ve just ordered them. However, they can review their experience on your site, and they may be able to offer insights on your customer service if they’ve interacted with you.
Of course, some clients who land on your Thank You page will be buying a product for the second or third time. That’s why it’s important to ask because those people will be primed to leave you a review. If you don’t have a Thank You page, you can also ask for a review on a confirmation page or in a confirmation email.
4. Asking For Reviews In A Text Message
Text messaging has become an increasingly popular form of marketing, and you can use it to ask for reviews too.
Text messages have nearly a 100% open rate. If you’re already sending text messages to your clients, then following up a purchase with a request for feedback can be a great way to generate more reviews.
Since it’s a text message, it should be brief. You can try something like this:
We hope you’re happy with your purchase. Please leave a review on Google and let us know how we did!
Here again, you should be wary of linking directly to your Yelp page. You may want to add brief instructions like the ones mentioned in the section about emails to help clients find your review pages.
5. Asking For Reviews On A Receipt Or Card
Not everybody is comfortable asking for a review in person. Whether you have only a brick-and-mortar practice or you’re also shipping products to clients at home, including a card or a note on your receipt can encourage them to leave a review of your practice.
You can use a tool like Canva to create and print message cards that ask clients for reviews. You can even put the URLs of your review pages to make it easy for clients to find them.
Another option is to give your patients a comment card when you process their payment. While they’re not the same as a review on Yelp, you can aggregate the comments and feature the ratings on your website.
Invoices are another option. You can program your invoices to include a brief message at the bottom asking clients to write reviews.
6. Asking For Reviews On Social Media
Finally, you may want to ask your social media followers to review your practice. Facebook reviews are important for local practices since many people use Facebook to search for dentists near them. You have the option of asking for reviews in a Facebook post or using a chatbot in Facebook Messenger to ask.
Keep in mind that you’ll still need to be careful about linking out to your Yelp pages from social media. You may link directly to your Google page.
If you decide to use a chatbot, you may want to consider setting up a survey directly within the chatbot if you want to collect reviews to post on your site. Otherwise, you can simply ask people to leave a review elsewhere.
One final note about reviews. While it might sound odd, clients are more likely to trust practices that have some negative reviews. It’s not realistic for any dental practice to get 5-star reviews across the board. That said, you should respond to negative reviews immediately and do your best to make the clients who leave them happy.
A Reviews System For Your Dental Practice
Did you know that nearly everything we’ve talked about here can be systematized and automated so that your online reviews and ratings process runs on auto-pilot? From an email or SMS reviews campaign, to automatically streaming your patient reviews directly to your social media sites, to filtering and ‘catching’ negative reviews so you can respond to them right away – our Reviews Hero System will get your dental practice on track to become an online reviews hero! Contact us today at 905-251-8178 for more details!
About the author
Ian Cantle is passionate about helping dental practice owners achieve their dreams by helping them systematically grow their practices, beat out the competition, and give back to their community.
Ian is an author and expert in the fields of strategic marketing for local businesses, SEO (Search Engine Optimization), and Web Design.
Want to discover the Dental Marketing Heroes difference, book a free discovery call or call us at 905-251-8178.
Ian Cantle is passionate about helping dental practice owners achieve their dreams by helping them systematically grow their practices, beat out the competition, and give back to their community.Ian is an author and expert in the fields of strategic marketing for local businesses, SEO (Search Engine Optimization), and Web Design.Want to discover the Dental Marketing Heroes difference, book a free discovery call or call us at 905-251-8178.
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Maximizing Your Online Reputation as a Dentist
Having a strong online reputation as a dentist is crucial in today's digital age. Potential patients often look at reviews and ratings before choosing a healthcare provider, and positive reviews can greatly influence their decision. By implementing strategies to ask for reviews and generate great feedback, you can enhance your online reputation and attract more patients to your practice.
Utilizing various channels such as in-person requests, email campaigns, and social media can help you reach a wider audience and encourage patients to leave reviews. Additionally, offering incentives or rewards for leaving feedback can motivate patients to share their positive experiences with others. By actively seeking reviews and managing your online reputation, you can position yourself as a trusted and reputable dentist in your community.
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Frequently Asked Questions
How do I assess a consultant's effectiveness?
To assess a consultant's effectiveness, focus on tangible results, alignment with your goals, clear communication, and the consultant's ability to adapt to your changing needs.
What are common dental practice marketing strategies?
Some common dental practice marketing strategies include search engine optimization (SEO), content marketing, social media marketing, email marketing, direct mail, and patient referral programs. These tactics can help attract new patients and retain existing ones.
How can a dental clinic increase patient acquisition?
A dental clinic can increase patient acquisition by implementing effective marketing strategies, such as improving their online presence, leveraging social media, and offering promotions or incentives to attract new patients.
What roles does a marketing consultant fulfill?
A marketing consultant helps develop and implement effective marketing strategies, analyze data, identify growth opportunities, and provide guidance to improve a business's marketing efforts and overall performance.
Can consultants improve online marketing efforts?
Yes, consultants can improve online marketing efforts by providing strategic guidance, analyzing data, and implementing proven tactics to enhance a business's digital presence and drive measurable results.
What metrics measure marketing success for dentists?
The key metrics for measuring marketing success for dentists include new patient acquisition, patient retention, average revenue per patient, patient referrals, and return on investment (ROI) from marketing campaigns.
How often should marketing strategies be revised?
Marketing strategies should be reviewed and revised on a regular basis, typically every 6-12 months, to ensure they remain relevant and effective in responding to changing market conditions, competitor actions, and customer needs.
What digital marketing trends impact dental clinics?
Digital marketing trends impacting dental clinics include increased focus on patient experience, rise of telemedicine, growth of social media marketing, and optimization for mobile devices.
How to balance traditional and digital marketing?
Balancing traditional and digital marketing involves strategically combining both channels to maximize reach and engagement. Integrate print, broadcast, and direct mail with a robust online presence, social media, and targeted digital campaigns for a comprehensive marketing strategy.
How to choose the right marketing agency?
Look for an agency with proven dental marketing expertise, transparent reporting, and a focus on delivering measurable results that align with your practice's objectives. Ensure clear communication and a collaborative partnership for long-term success.
What constitutes a successful marketing campaign?
A successful marketing campaign effectively targets the right audience, delivers a compelling message through the appropriate channels, and produces measurable results aligned with the organization's objectives.
How to gauge patient satisfaction with marketing?
Regularly gather patient feedback through surveys, reviews, and personal interactions to understand their satisfaction with your marketing efforts. Monitor metrics like website traffic, lead generation, and appointment bookings to assess the effectiveness of your marketing.
What should a dental marketing plan include?
A dental marketing plan should include strategies for patient acquisition, retention, and referrals, incorporating tactics such as website optimization, social media engagement, email marketing, and targeted advertising to reach and connect with the desired patient base.
How does a consultant optimize marketing budgets?
A consultant optimizes marketing budgets by analyzing data, identifying high-performing channels, reallocating resources, and implementing cost-effective strategies to maximize return on investment.
Are there specialized marketing tools for dentists?
Yes, there are specialized marketing tools and strategies for dentists, such as dental-specific SEO, social media management, lead generation funnels, and reputation management services to help grow dental practices.
What's crucial for a dental website's success?
A dental website's success hinges on a user-friendly design, compelling content, strong search engine optimization, and a seamless patient booking experience to attract and convert visitors into loyal patients.
How can SEO improve a dentist's online presence?
SEO can improve a dentist's online presence by increasing their website's visibility in search engine results, driving more targeted traffic, and enhancing credibility through higher search rankings.
What's the role of social media in marketing?
Social media plays a crucial role in marketing by allowing businesses to engage directly with their target audience, build brand awareness, generate leads, and drive sales through cost-effective and measurable campaigns.
How to create engaging dental marketing content?
Develop a content strategy focused on providing valuable information to your target audience. Use visuals, storytelling, and thought leadership to create content that resonates and builds trust with potential patients.
What innovative marketing tactics attract new patients?
Innovative marketing tactics that attract new dental patients include targeted social media advertising, creating a strong online presence, offering promotions for new patients, and leveraging patient referrals through loyalty programs.
How to manage patient feedback effectively?
Actively solicit patient feedback, respond promptly to concerns, use feedback to improve processes, and regularly communicate with patients about changes made based on their input.
Can targeted ads increase dental appointment bookings?
Targeted ads can be an effective strategy to increase dental appointment bookings by reaching potential patients who are most likely to need and seek dental services. Careful targeting and ad optimization are key to maximizing the impact on appointment bookings.
How to build a referral network through marketing?
Build a referral network through consistent content marketing, strategic partnerships, and exceptional customer service. Leverage testimonials, rewards programs, and personalized outreach to encourage existing patients to refer new business.
What are the compliance considerations in dental marketing?
Dental marketing must comply with regulations on patient privacy, advertising claims, and professional conduct. Practices should consult legal counsel to ensure marketing activities adhere to relevant laws and industry guidelines.
How to measure ROI from marketing expenditures?
Measuring the ROI from marketing expenditures requires tracking key performance indicators such as website traffic, lead generation, conversions, and revenue generated. Regular analysis of these metrics can help determine the effectiveness of marketing initiatives and guide future investments.
What's the impact of branding on patient loyalty?
Effective branding helps build trust and credibility, which can foster stronger patient-provider relationships and boost patient loyalty. A strong brand identity differentiates a practice, creating a memorable impression that keeps patients returning.
How to navigate competitive analysis in dental marketing?
Conduct thorough research on competitors' marketing strategies, identify their strengths and weaknesses, and use these insights to develop a unique value proposition and differentiate your dental practice in the market.
How can analytics improve marketing decision-making?
Analytics can improve marketing decision-making by providing data-driven insights into customer behavior, campaign performance, and marketing channel effectiveness, enabling more informed and strategic decisions to optimize marketing efforts and drive better business outcomes.
What is the importance of a marketing audit?
A marketing audit provides valuable insights into the effectiveness of a practice's marketing efforts, allowing for data-driven decision-making to improve ROI and better align strategies with business objectives.
How does a consultant streamline marketing operations?
A consultant can streamline marketing operations by evaluating current processes, identifying inefficiencies, and implementing more efficient workflows, automation, and data-driven decision-making to optimize resource allocation and improve overall marketing performance.
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