Promote Your Dental Practice With TikTok
Everybody has heard about TikTok. More local businesses are turning to TikTok as a way of connecting with potential patients. Here's how to promote your dental practice.
- TikTok delivers exceptional national reach but often poor local geographic targeting for clinical care.
- Pediatric practices and clear aligner providers benefit the most from short-form video formats.
- Prioritize Google Business Profile and local SEO before investing heavily in TikTok.
Promote your dental practice with TikTok? Yes! Everybody who hasn’t been in a cryogenic state for the past couple of years has heard about TikTok. It’s the social media platform where users create and share short videos. More local businesses are turning to TikTok as a way of connecting with potential customers.
Who’s Using TikTok?
- TikTok has 800 million active users worldwide
- 60% of US users are between the ages of 16 and 24
- The average user spends 500 minutes each month on the TikTok app
- Nine out of 10 TikTok users access the app more than once per day
How To Create A TikTok Business Account
Creating a business account on TikTok is easy. Download the app to your phone or tablet, then tap “Sign Up.” From the settings menu, choose “Switch To Pro Account” and select “Business Account.”
Content Ideas For Dental Practices On TikTok
- Before and after transformations – smile makeovers and whitening results perform extremely well
- Behind the scenes – show your team, your practice, and your culture
- Patient education – quick tips on brushing, flossing, and oral hygiene
- Myth-busting – debunk common dental myths in a fun, engaging way
- Team content – introduce your team members and show their personalities
The key to TikTok success is authenticity. Content that feels real, fun, and genuinely helpful performs far better than polished, corporate-looking productions.
Ian Cantle
Founder & Chief Marketing Strategist
Ian Cantle has spent over 20 years helping independent dentists and orthodontists dominate their local markets, build strategy-first marketing systems, and increase practice valuation.
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