The 2022 Social Media Playbook For Dentists
Welcome to our 9th webinar of 2022. Today Ian Cantle shares the Social Media Playbook For Dentists — the strategy that can radically impact your new patient numbers.
- 4.2 billion people use social media — over half the world's population — spending 2.5 hours/day on it.
- The biggest social media myth is that it's free; effective marketing requires time, strategy, and often paid ads.
- A practical, repeatable playbook covers platform-by-platform strategy, posting cadence, and ROI measurement.
Watch the webinar replay of “2022 Social Media Playbook For Dentists” .
Hi and welcome to our 9th webinar of 2022. Today, I’ll be talking with you about the 2022 Social Media Playbook For Dentists. My name is Ian Cantle, and I’m the founder and chief strategist at Dental Marketing Heroes.
Why Social Media Matters For Dentists
There are 4.2 billion social media users worldwide – more than half the world’s population. These people spend an average of 2.5 hours per day on social media. Your current and prospective patients are on social media. The only question is whether your practice is showing up in front of them.
What We Cover In This Webinar
- What social media marketing actually is and why it matters for dental practices
- The biggest social media myth (it’s not free)
- Platform-by-platform strategy: Facebook, Instagram, YouTube, TikTok
- What to post and how often to post it
- How to measure ROI from social media
- The 2022 playbook – a practical, repeatable system for consistent social media marketing
The Biggest Social Media Myth
The biggest myth of social media marketing is that it’s free. While platforms are free to join, effective social media marketing requires time, strategy, content creation, and often paid advertising investment.
Ian Cantle
Founder & Chief Marketing Strategist
Ian Cantle has spent over 20 years helping independent dentists and orthodontists dominate their local markets, build strategy-first marketing systems, and increase practice valuation.
Ready to Put This Strategy to Work in Your Practice?
Book a free Discovery Call with Ian Cantle. We will evaluate your local market, search presence, and patient acquisition strategy with no pitch and no obligation.
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