Watch the webinar replay of “How To Leverage Video And Multi-Media For Dental Practices”.
Hello and welcome to our 10th webinar of 2022. Today we’ll be talking about how to leverage video and multi-media for dental practices. My name is Ian Cantle, and I’m the founder and chief strategist at Dental Marketing Heroes.
Why Video Is So Powerful For Dentists
When asked how they’d most like to learn about a product or service, 73% of people said they’d prefer to watch a short video, compared with 11% who’d rather read a text-based article. This is what your ideal patient wants.
What We Cover In This Webinar
- Why video is so powerful – statistics that will change how you think about content
- Video as a content marketing catalyst – what that means and how it works
- How dentists can leverage video in their practices today
- Tools to help make video production easier and more affordable
- Videos every dentist should record right away
Video Types Every Dental Practice Should Create
- Welcome video – introduce your team, your practice, and your patient experience
- Procedure explainers – reduce anxiety by showing patients what to expect
- Patient testimonials – video reviews are dramatically more powerful than text reviews
- Educational tips – brushing techniques, flossing, oral health Q&A
- Before and after showcases – visual proof of your clinical results
Video Is A Content Marketing Catalyst
One video can become five social media posts, an email campaign, a YouTube video, a blog post, and a website page. Video multiplies your content marketing output and gives you material for every platform.
