Dentist Social Media Marketing

How to Use Dental Social Media to Grow Your Dental Practice

social media for dental practices

For dentists, dental social media is a popular topic. Social media is everywhere, and as a dentist, you must know how to use dental social media effectively to attract and engage patients. Do you want to make more patients smile? 4 out of 5 consumers now use social media to research businesses, making it an important marketing tool for any dental practice–big or small.

Building a social media presence is a great way to let potential customers know more about the services you offer and engage with them on platforms like Instagram, Twitter, TikTok, and Facebook. It can create a positive image of your practice and help you reach your growth goals.

But if you’ve ever had a dentist’s toe-curling experience with social media, don’t worry. In this blog post, we’ll give you the step-by-step instructions on how to use social media to grow your dental practice. We’ll cover creating engaging content, connecting with potential customers, and monitoring your results.

Keep reading to learn more about how to use social media to help your dental practice stand out from the crowd.

Quick Explanation

Creating engaging content on platforms such as Facebook, Instagram, TikTok, and Twitter is an effective way to spread the word about your dental practice. Additionally, responding quickly to customer reviews online can help your practice build trust and reputation.

Social Media as a Dental Marketing Tool

Social media plays a critical role in building a successful dental practice and it can be leveraged as an effective marketing tool. However, social media also has some drawbacks which should be carefully weighed.

On the one hand, social media usage gives dentists and other medical professionals a platform to present their staff, procedures and customer service policies while helping to establish brand trust with potential patients. Current patients are also likely to take notice of your presence online and may appreciate being able to comment or reach out if they have any questions. Dental social media is also very cost-effective compared to traditional advertising methods, making it an attractive option for those looking to allocate funds in the most effective way possible.

On the other hand, there are a handful of cons when it comes to using social media for dental practices. Inconsistency — such as broken branding, deleted posts and infrequent updates — could cause your account followers to become disengaged, diminishing how much they interact with your account or care about your content. Additionally, too much self-promotion (instead of providing helpful content) can rub potential patients the wrong way and turn them off. Social media demands a certain level of transparency which can lead to criticism – both constructive and otherwise – that tends to not exist in more traditional forms of marketing.

Despite its pros and cons, social media opens up dentist practices impactful opportunities to interact with their current and future clients while potentially growing their customer base. Leveraging it correctly will ultimately put you ahead of the competition when it comes to getting new patients and building relationships with existing ones.

But before diving into any detailed plans for marketing on social media, the next step should be determining which platforms make sense for your practice – which we’ll explore further in the next section about “Identify Your Platforms”.

Identify Your Platforms

best social media platforms for dentists

Identifying which platforms your dental practice should use and commit to on a regular basis is an important part of a successful social marketing strategy. Your efforts should be focused on the networks that your target customers already use, as well as any new networks that could potentially reach new patients.

There are many popular social media platforms ranging from large general networks such as Facebook, Twitter, Instagram, TikTok, and LinkedIn, to more industry-specific sites such as DentalTown and Dental Practice Network. Choosing the right combination of networks for your practice can have a major impact on your overall social media results.

When selecting which platforms to focus on, consider using those with established user numbers and those that have features that match the needs of your dental practice. For instance, if you are looking for more visual posts, Instagram may be the better choice than LinkedIn. If you’re looking for more direct engagement, Twitter might be preferable to YouTube.

At the same time, you want to avoid spreading yourself too thin by trying to manage too many different social accounts at once. It can be stressful just managing one channel at a time, so carefully look at how each network performs and assess which will work best for your practice, before committing to another one.

Once you’ve identified the most valuable social media platform or platforms for your dental practice, ensure they are set up properly by filling in all of their required profile settings, images and links with accurate and up-to-date information about your business. This will make the whole process much easier down the road when creating content or engaging with users.

Now that you know how to identify which platforms to use for your dental practice’s social media accounts, it’s time to learn how to leverage them by creating and sharing engaging content so that your message reaches potential customers more effectively.

Expert Tip – Avoid The Shiny Object Syndrome

Avoid the shiny object syndrome trap of chasing after the latest trending social media platform because it’s getting all the buzz right now. Instead, let your marketing plan be your filter through which you determine what channels to invest in. And always remember that your audience will determine the right social networks for your business. If they are there, then you should be there.

Leverage Creating and Sharing Engaging Content

creating content for dental social media

Creating and sharing content is a great way to engage current and potential clients to grow your dental practice. Through consistent posts that provide value, you will be able to build trust among your audience. Not only will this help new people learn about your practice, it can also show them the reasons why they should choose you over other professionals in the field.

When creating content, it is important to target your audience with useful information. Focus on helpful tips and tutorials that highlight what makes your practice unique. Discuss relevant topics within the industry, such as how to take care of one’s teeth, brushing and flossing instructions, etc. Also include content that promotes special offers and promotes customer loyalty programs to increase conversions.

It is also important to share content from trustworthy sources to gain credibility with your audience while also providing valuable information that they can trust. Posting thought-provoking content from reliable media outlets can help engage potential clients and lead them towards visiting your practice for services.

You must also consider the timing of when you post content. You want to make sure that you are posting during peak hours for social media platforms where your target demographic most frequently visits. Knowing when people visit these sites can ensure higher engagement rates from potential customers and increase the chances of them returning for repeat visits.

These methods will help you reach more potential customers, but it is vital that you remain active and consistent with your posts so that you can create a lasting impression. If done properly, engaging with existing and new clients through content can be an effective way to encourage growth in your dental practice.

With engaging content creation being an integral part of growing a successful dental practice, it is worthwhile to research different types of content that best fits your needs. In the following section, we will discuss specific types of engaging content that can help expand the reach of your dental practice.

Types of Engaging Content for Dental Social Media

creating engaging social media content

Content is king when it comes to growing your dental practice through social media. The type of content you choose to post is what will propel your engagement and brand reach, while also providing valuable information to potential new patients.

The type of content that engages viewers the most are images. Visuals such as before and after photos, patient testimonials, or demonstrations of a procedure are eye-catching and attention grabbing. Posting videos also prove beneficial as they often evoke a higher level of emotion from its’ viewers. Additionally, content that educates or provides helpful tips on oral health care is always beneficial in establishing yourself as an authoritative figure in the dental industry.

On the contrary, depending on the platform, a stagnant page with little to no content can often be even more detrimental to gaining new patients than not having one at all. Failing to engage with viewers can lead newcomers to view you as irrelevant and out of touch with current trends. It is important to find a proper balance between sharing informative content while engaging regularly with viewers who comment or interact with your posts.

Leading into the following section, it’s important to come up with a posting schedule that is consistent and maximizes brand visibility. In the next section we’ll discuss how often you should post so your dental practice has maximum outreach potential.

How Often to Post

Scheduling regular social media posts

Posting regularly on social media is key to ensuring your dental practice gets the attention it needs. It’s important to strike a balance between posting often enough to keep your audience interested while avoiding oversharing and becoming a nuisance. How often you post depends on the size of your network, the type of content you are sharing, and the social media platform in question.

If your dental practice has a large following, you may need to post several times per day. Users who follow dozens or even hundreds of people will quickly scroll past posts, so in order for yours to be seen, you’ll need to post more frequently. Conversely, if your practice has a small following, posting too often can become overwhelming for users and turn them off from engaging with your content, so choose quality over quantity.

It’s critical to plan out when and how often you will post. Scheduling content ahead of time allows you to maintain a consistent presence without feeling overwhelmed by having to always come up with new ideas or keep track of how often you’re posting. Planning also gives you the flexibility to adjust frequency based on which days drive the most engagement so that your posts reach as many users as possible.

The type of content should also influence how frequently you post. If you are sharing blog posts or updates directly related to dentistry, posting too often could make it look as if all of your content is marketing-related and diminish its impact. On such occasions, it’s best to pair informative posts with ones that engage audience members, like surveys and polls that encourage direct responses.

Overall, finding the right balance when it comes to how frequently to post is essential for growing your dental practice’s social media network effectively. In the next section, we’ll look into ways of expanding this network and increasing engagement with potential patients.

  • According to a survey conducted in 2019, 51% of dentists use Facebook as their primary social media platform.
  • Instagram is the 2nd most popular platform for dentists with 27% of dentists reporting that they use it for connecting with patients and other dental professionals.
  • LinkedIn was reported to be the 3rd most popular platform among dentists, with 11% of surveyed dentists using LinkedIn for professional networking.

Expert Tip – Sustainability Is Critical To Social Media Success

Social media can be an essential part of your success, but you must take a sustainable approach to it that fits within your capabilities and your overall marketing plan. I’ve seen it far too often, a business gets all excited about social media and spends lots of time, energy, and money on getting active in social media. However, when they don’t see immediate results, they stop their investment. This method won’t work. Build a plan, and work the plan, then you will see results.

Top Summary Points

Posting regularly on social media is essential for growing a dental practice’s network effectively. Frequency of posts depends on the size of the network and the type of content being shared, with larger networks needing more frequent posts and vice versa. Planning and scheduling content ahead of time can help with consistency and allow for adjustments to reach as many possible audience members. Quality over quantity should be emphasized, and it’s best to pair informational posts with engaging ones that encourage response.

Growing Your Dental Social Media Network

Measuring social media engagement

Growing Your Dental Social Media Network is an important part of any successful dental practice’s strategic marketing plan. A strong presence on social media maximizes your reach and visibility, effectively bringing more potential patients into your practice. Here are some tips for growing your social media networks:

• Engage New Followers: Following new accounts and engaging with their content is an easy way to start building relationships with the people you hope will become prospective patients. Take some time each day to look at what other businesses in the dental industry are sharing, comment on posts that interest you, and connect with like-minded individuals.

• Add Social Media Buttons to Your Website & Emails: Placing social media buttons prominently on every page of your website or email signature is a great way to increase the visibility of your online profiles. This encourages visitors to follow or “like” your pages, and makes it easier for them to stay connected with your business.

• Create Unique & Informative Content: Quality content is essential for driving engagement in your network. Try sharing interesting facts about the practice, useful tips related to oral health care, educational videos, and more. It’s also important to make sure that all of your content is relevant, up-to-date, and informative.

• Use Social Ads to Reach Targeted Audiences: It can be difficult to reach new demographics without investing in social ads. By targeting a specific audience based on age, location, interests, etc., you can ensure that everyone who views your ad is more likely to become a patient. Make sure the messages of these ads are clear and concise so the viewer knows immediately how they can benefit from using your services.

The debate over whether or not investing in new technology such as this is beneficial for growing dental practices remains ongoing within the industry; however, there is no denying that it can help improve visibility and offers an opportunity to connect with potential patients that traditional methods cannot reach. Therefore, creating a well-rounded dental social media network is certainly worth considering if you want to maximize the success of your practice.

Now that you have a better understanding of growing your dental social media network, it’s time to turn our focus towards analyzing and optimizing your dental social media strategies for increased success.

Analyzing and Optimizing your Dental Social Media Strategies

social media metrics

Once you have developed and implemented a social media strategy for your dental practice, it is important to analyze and optimize the strategies to improve the results. To do this, you need to ask yourself what can be tweaked in order to increase engagement and reach, as well as how well each individual post performs.

When reviewing performance metrics for your posts, pay attention to things such as views, likes, comments, shares and retweets. By monitoring these metrics, you will gain a better understanding of what content your target audience is interested in seeing. Additionally, look at which platforms are performing the best for your business and focus more energy on those platforms.

Noting what works and doesn’t work is important when optimizing content. Consider updating older posts with new information or creating similar types of posts if they are successful. Simply reposting success may lead to more interaction and engagement with your content. On the other hand, if you find that certain posts stats are low, it can be beneficial to leave that idea behind and search for something else.

It is also important to keep evolving your social media presence by testing new ideas for content or features that could be used. For instance, incorporating visual elements like videos into posts or using interactive features such as polls can help attract new followers or get current followers more engaged with your account. Furthermore, staying ahead of emerging trends gives you an advantage over competitors by signaling that you are up-to-date with the latest technologies in the dental industry.

As discussed above, analyzing and optimizing your social media strategy on a regular basis along with finding creative ways to engage users is key for growing your dental practice’s online presence. Now that you have a better understanding of this process. It is time to discuss measuring engagement with the next section which will explore ways in which you can track user engagements rates over time so that you can adjust tactics accordingly.

Measuring Engagement

When using social media to grow your dental practice, it’s important to measure engagement. Measuring engagement can tell you how successful your content is and help you adjust it to target the correct audience.

You should measure engagement by tracking likes, shares, comments and conversions. Tracking likes gives you an estimate on the popularity of your post, while tracking shares and comments will give you an idea of how many people are engaging with and responding to your content. Finally, tracking conversions tells you how effective your content is in terms of turning viewers into customers.

When measuring metrics such as likes, shares, comments and conversions, it’s important to look out for patterns beyond simple numbers. Something as simple as converting more followers into patients can be a sign that your content is resonating with the right audience, while dips in engagement could signify that your content may not be valuable or useful to customers.

However, measuring engagement can be a double-edged sword. If done incorrectly or too frequently, measurement can become like a type of self-fulfilling prophecy where marketers feel the need to change or adjust their strategy out of fear that users won’t interact with their social media posts when in reality they just need stronger ideas and more creative content.

But when done correctly and not excessively, measuring engagement can offer valuable insights into customer feedback which can ultimately lead to higher conversions and more success for your dental practice.

Using Reviews

Another way to successfully increase engagement and cultivate a loyal customer base is to generate online reviews from current customers. Having customer reviews display on your website or social media profiles boosts overall customer trust in your business and forces you to maintain high standards for customer service. Let’s explore how using reviews can help grow your dental practice.

Using Reviews

social media reviews

Using reviews is an effective way to grow your dental practice and build credibility online. Online reviews not only help boost your local SEO ranking and organic search results, but they can also be great ways to engage with current and potential patients.

However, there are considerations that need to be taken into account when using reviews as a tool of growth. Ask yourself questions like: are potential customers going to believe what reviewers have said? Do the reviews come off as believable and authentic? Additionally, you should always remain ethical in how you manage reviews; never delete negative reviews or offer incentives for positive ones. Lastly, make sure that you reply to every review, positive or negative. Doing this will create a healthy dialogue between yourself and your patients while building trust with future patients.

Now that we’ve discussed the power of using reviews to grow your dental practice, let’s move on and talk about our conclusion.


Social media offers dentists a unique and powerful opportunity to cultivate relationships between patients, stakeholders, and colleagues. It is an affordable, effective tool for reaching a wide variety of audiences in a short amount of time.

When used effectively, social media can help dentists build strong relationships with their patients that lead to loyalty and referrals. By engaging with patients online, dentists can increase their visibility, create positive online experiences, and even improve their reputation as an expert in their field.

However, it is important to remember that social media is just one part of a comprehensive marketing strategy. It should be seen as a complement to the other traditional marketing tools such as print materials and public relations. While tremendous value can be obtained from using social media to grow a dental practice, success ultimately depends on how well the platform is used to benefit patients and stakeholders.

Ultimately, the effectiveness of using social media to grow a dental practice depends on how well the dentist takes advantage of the platform’s potential. When utilized correctly, it can offer a great return on investment in terms of increased visibility and business growth. On the other hand, when not used properly it can do more harm than good. Thus, it’s important for dentists to have a clear and targeted plan for how they will use social media before diving in head first.

Dental Social Media Frequently Asked Questions

frequently asked questions dental social media marketing

What are the most effective ways to market dental products and services on social media?

The most effective way to market dental products and services on social media is to target the right demographic, create engaging content, optimize posts for SEO and track your results.

Targeting the right demographic involves defining your ideal customer by age range, gender, lifestyle and interests. Once you know who you are trying to reach, create content that will appeal to them. This could include educational material about oral health or humorous content related to dentistry.

Additionally, optimizing posts with appropriate keywords can help people find your content more easily when searching for related topics on social media platforms. Lastly, tracking the results of your activities through data analysis will help you identify what strategies have been successful in helping you reach your goals.

What social media platforms are best for dental marketing?

The best social media platforms for dental marketing are Facebook, Instagram, and YouTube.

Facebook is a great platform to share information about the practice and engage with current and potential patients. You can create posts featuring special offers, highlight employee achievements or successes, post updates about the practice, etc.

Instagram is another great medium for sharing dental-related visuals and content. Patients respond positively to stories and images of teeth being whitened or in need of repair, as well as any behind-the-scenes pictures or updates on new technologies/products.

YouTube is also becoming increasingly popular when it comes to dental marketing. Videos are a great way to demonstrate certain procedures or treatment plans, answer patient questions, introduce staff members, etc. Not only do videos make it easy for people to digest information, but they’ll often stay on YouTube longer than posts shared on other social media platforms like Facebook.

How does social media impact customer acquisition for dentists?

Social media is a powerful tool for promoting dental practices and gaining new customers. It provides dentists with an easy way to spread the word about their practice, build relationships with potential patients, and target people who are interested in dental services.

Social media also allows dentists to interact directly with current and prospective patients, helping them build loyalty and trust. Additionally, social media enables dentists to gain insights into customer behavior through analytics tools, allowing them to better understand what makes their current customers tick and how they can best reach potential ones.

Ultimately, when used strategically, social media can be highly effective for increasing customer acquisition for dentists.

Does organic social media still work for dentists?

Although the power of organic social media marketing has diminished due to the social networks’ efforts to monetize their platforms, organic is still important, especially when combined with paid social media.

When you post organically, you are engaging with your current followers, and they potentially share your posts with their connections. This is one of the most powerful forms of social amplification available.

However, for a business, like a dental practice, to have its posts seen by even it’s followers, a paid strategy must be layered on top of the organic strategy. This will allow your posts to be seen and engaged with, and the cost can be minimal.

About the author

Ian Cantle is passionate about helping dental practice owners achieve their dreams by helping them systematically grow their practices, beat out the competition, and give back to their community. Ian is an author and expert in the fields of strategic marketing for local businesses, SEO (Search Engine Optimization), and Web Design. Want to discover the Dental Marketing Heroes difference, book a free discovery call or call us at 905-251-8178.

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